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Laddering the benefit-link-value of premium products : perception of Indian consumers on consumer packaged goods
Natarajan, Subhashree; Abdullah, T.K.T. Sheikh; Deepa, M. - In: International journal of applied management science 8 (2016) 1, pp. 83-91
Persistent link: https://www.econbiz.de/10011592360
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A study on factors affecting Japanese consumer’s behavior toward 5G smartphone purchase
Fukui, Mikihiro; Tan, Caroline S. L. - In: Journal of Asia Business Studies 18 (2024) 2, pp. 456-475
Persistent link: https://www.econbiz.de/10014513057
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Transforming homo economicus into homo ludens : a field experiment on gamification in a utilitarian peer-to-peer trading service
Hamari, Juho - In: Electronic commerce research and applications 12 (2013) 4, pp. 236-245
Persistent link: https://www.econbiz.de/10010504871
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Poker-faced morality : concealing emotions leads to utilitarian decision making
Lee, Jooa Julia; Gino, Francesca - In: Organizational behavior and human decision processes : … 126 (2015), pp. 49-64
Persistent link: https://www.econbiz.de/10011299089
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Values, attitudes and economic behavior
Roos, Michael W. M. - 2018
behavior and the attitude depends on the individual's values. The model is based on the Schwartz theory of human values, which … Werte-Theorie von Schwartz, die in der Sozialpsychologie sehr bedeutend ist. Werte sind wünschenswerte, transsituationale …
Persistent link: https://www.econbiz.de/10011932108
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The behavioral and neuroeconomics of food and brand decisions : executive summary
Bruce, Amanda; Crespi, John M.; Lusk, Jayson L. - In: Journal of agricultural & food industrial organization 13 (2015) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10011415767
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From utilitarianism to paternalism : when behavioral economics meets moral philosophy
Hédoin, Cyril - In: Revue de philosophie économique 16 (2015) 2, pp. 73-106
Persistent link: https://www.econbiz.de/10011478025
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Experience value as a function of hedonic and utilitarian dominant services
Prebensen, Nina K.; Rosengren, Sara - In: International journal of contemporary hospitality management 28 (2016) 1, pp. 113-135
Persistent link: https://www.econbiz.de/10011435705
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I am in a good mood, but does that affect my self-efficacy? : an experimental study to test the moderation of hedonic and utilitarian motivation
Totawar, Abhishek; Nambudiri, Ranjeet; Nath, Papri - In: International journal of applied business and economic … 14 (2016) 1, pp. 115-140
Persistent link: https://www.econbiz.de/10011547349
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The influence of hedonic versus utilitarian consumption situations on the compromise effect
Kim, Sungeun Ange; Kim, Jungkeun - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 387-401
Persistent link: https://www.econbiz.de/10011486664