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The number of studies on the fear of missing out (FOMO) has increased with the increasing variety of phenomena discussed. However, researchers observe that not many studies in the marketing context explore this FOMO condition in depth. The field of psychology still dominates in exploring the...
Persistent link: https://www.econbiz.de/10014527619
-mail advertising and intention towards the sender in the context of opt-in email marketing. Data were collected in South Africa through …-mail advertising campaigns. The findings of the study are intended to advance the e-mail marketing knowledge base to help marketers …
Persistent link: https://www.econbiz.de/10014527821
The sensory experience is the initial step in creating memorable dining experiences for consumers in traditional restaurants. However, the question remains as to how managers should best combine the five senses to satisfy customers. More research is needed to determine how sensory cues can be...
Persistent link: https://www.econbiz.de/10014527885
In 1983 England's fifth-tier football competition introduced a two-points-for-ahome-win and three-points-for-an-away-win reward system. This system was abolished after three seasons. The anomalous point system may have been introduced to reduce home advantage but the reasons are not fully clear...
Persistent link: https://www.econbiz.de/10014547699
Studies at the University of Pavia, Italy. She teaches Organizational Innovation in the Master’s course Economics and Business … national and international journals such as the Journal of Cleaner Production and the Journal of Business Research. …
Persistent link: https://www.econbiz.de/10014535155
The electrical and electronic equipment market (EEE) is a growing one due to technological developments and innovation. The present paper captures the consumer behaviour regarding the purchase, use, and disposal of these types of equipment in the light of the transition to a circular economy. To...
Persistent link: https://www.econbiz.de/10014463414
The COVID-19 pandemic has generated multiple transformations globally, with isolation periods alternating with those marked by intense social and economic restrictions, having a major impact on economic production and distribution activities, but especially on consumer behaviour. The recent...
Persistent link: https://www.econbiz.de/10014463439