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Guidelines for choosing between multi-item and single-item scales for construct measurement : a predictive validity perspective
Diamantopoulos, Adamantios; Sarstedt, Marko; Fuchs, … - In: Journal of the Academy of Marketing Science 40 (2012) 3, pp. 434-449
Persistent link: https://www.econbiz.de/10009548613
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An assessment of the use of partial least squares structural equation modeling in marketing research
Hair, Joseph F.; Sarstedt, Marko; Ringle, Christian M. - In: Journal of the Academy of Marketing Science 40 (2012) 3, pp. 414-433
Persistent link: https://www.econbiz.de/10009548614
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Corporate branding in a turbulent environment
Schwaiger, Manfred; Sarstedt, Marko - In: The journal of brand management : an international journal 19 (2011/12) 3, pp. 179-181
Persistent link: https://www.econbiz.de/10009524378
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Structural modeling of heterogeneous data with partial least squares
Rigdon, Edward E.; Ringle, Christian M.; Sarstedt, Marko - 2010
Persistent link: https://www.econbiz.de/10008907408
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A concise guide to market research : the process, data, and methods using IBM SPSS statistics
Mooi, Erik; Sarstedt, Marko - 2011
Persistent link: https://www.econbiz.de/10008856520
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Multigroup analysis in partial least squares (PLS) path modeling : alternative methods and empirical results
Sarstedt, Marko; Henseler, Jörg; Ringle, Christian M. - In: Measurement and research methods in international marketing, (pp. 195-218). 2011
Persistent link: https://www.econbiz.de/10009377908
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Assessing heterogeneity in customer satisfaction studies : across industry similarities and within industry differences
Rigdon, Edward E.; Ringle, Christian M.; Sarstedt, Marko - In: Measurement and research methods in international marketing, (pp. 169-194). 2011
Persistent link: https://www.econbiz.de/10009377912
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Introduction: measurement and research methods in international marketing
Sarstedt, Marko; Schwaiger, Manfred; Taylor, Charles Raymond - In: Measurement and research methods in international marketing, (pp. 3-7). 2011
Persistent link: https://www.econbiz.de/10009377935
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Einfluss der internen Qualität auf die Servicequalität und Kundenzufriedenheit : eine explorative Analyse von Unternehmensberatungsprojekten
Höck, Michael; Ringle, Christian M.; Sarstedt, Marko - In: Die Betriebswirtschaft : DBW 71 (2011) 6, pp. 577-597
Persistent link: https://www.econbiz.de/10009382928
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Customer satisfaction with commercial airlines : the role of perceived safety and purpose of travel
Ringle, Christian M.; Sarstedt, Marko; Zimmermann, Lorenz - In: Journal of marketing theory and practice 19 (2011) 2, pp. 459-472
Persistent link: https://www.econbiz.de/10009383548