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Fashion and film stories of (mis)understanding : introduction to a special issue on cinema and fashion

Díaz Soloaga, Paloma; Muñoz Domínguez, Gemma; … - In: Journal of global fashion marketing : JGfM 14 (2023) 4, pp. 369-373

Persistent link: https://www.econbiz.de/10014373485

Attitudes and actual buying behaviour of sustainable clothes from the perspective of female generations in Slovakia

Taborecka, Janka; Rajic, Tamara; Vinczeova, Miroslava; … - In: Marketing i menedžment innovacij : m&mi 14 (2023) 3, pp. 125-133

Persistent link: https://www.econbiz.de/10014375512

Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives

Brooksworth, Frederica (ed.); Mogaji, Emmanuel (ed.); … - 2023

INTRODUCTION -- 1. Fashion in Emerging Markets - Emerging Market Marketplace - The Fashion System -- THEME 1: BRAND … New Role in Fashion -- 7. Research, Planning & Strategy -- 8. Trend Forecasting -- THEME 3: SUSTAINABLE DISTRIBUTION AND … -- 12. The Future of Fashion Marketing. . …

Persistent link: https://www.econbiz.de/10013504664

Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives

Brooksworth, Frederica (ed.); Mogaji, Emmanuel (ed.); … - 2023

Section 1 - An Introduction -- Chapter 1: Fashion Marketing in Emerging Economies Volume II: South American, Asian and … African perspectives -- Section 2 - Fashion Marketing in Emerging Economies: South American and Asian Perspectives -- Chapter … 2: Fashioning the future generation: Generation Z Indian consumers’ attitudes towards Western and Indian Fashion …

Persistent link: https://www.econbiz.de/10013504679

The impact of the social media on consumer behaviour amid economic crisis : the case of luxury consumption

Srivastava, Deepesh Kumar; Ganguly, Madhurima; Bagale, … - In: International journal of intellectual property … 14 (2024) 1, pp. 57-71

Persistent link: https://www.econbiz.de/10015065242

Consumers' responses to CSR in a cross-cultural setting

Karaosman, Hakan; Morales-Alonso, Gustavo; Grijalvo, … - In: Cogent business & management 2 (2015), pp. 1-18

-based studies in the fashion and apparel industry are also scarce. Therefore, this study attempts to enlighten the subject of how … consumers from different countries respond to CSR adopted in the fashion and apparel industry. This study is based on an …

Persistent link: https://www.econbiz.de/10012036635