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Fashion innovativeness, materialism, and attitude toward pruchasing foreign fashion goods online across national borders : the moderating effect of internet innovativeness

Park, Hye-Jung; Burns, Leslie Davis; Rabolt, Nancy J. - In: Journal of fashion marketing and management 11 (2007) 2, pp. 201-214

Persistent link: https://www.econbiz.de/10003472629

Comparing fashion process networks and friendship networks in small groups of adolescents

Kim, Hyunsook; Rhee, Eun-young; Yee, Jaeyeol - In: Journal of fashion marketing and management 12 (2008) 4, pp. 545-564

Persistent link: https://www.econbiz.de/10003781744

Does online shopping make people feel better? : the therapeutic effect of online shopping on Korean female consumers' mood, self-esteem, and self-efficacy : based on the context of...

Son, Heejung; Lee, Jihyun - In: Journal of global scholars of marketing science : … 31 (2021) 4, pp. 580-597

Persistent link: https://www.econbiz.de/10012622609

Enhancing Brand Equity in an Emerging Market : An Investigation of Korean Fashion Brands in China

Oh, Han-Mo - 2017

fashion brands have had a strong performance in the Chinese market, other brands have not. Nevertheless, prior studies do not … satisfactorily address the reasons that some Korean fashion brands are successful and popular in China. The present study aims to … investigate Korean fashion brands' current positions in the Chinese market and to propose useful strategies that enable Korean …

Persistent link: https://www.econbiz.de/10012952655

Influencers on Instagram : antedecents and consequences of opinion leadership

Casaló, Luis V.; Flavián Blanco, Carlos; … - In: Journal of business research : JBR 117 (2020), pp. 510-519

Persistent link: https://www.econbiz.de/10012287955

Consumer responses to trade-offs in eco-friendly clothing : the moderating effects of fashion leadership and regulatory focus

Hyun, Jonghan; Lee, Kiwon; Kim-Vick, Jihyun - In: Journal of retailing and consumer services 59 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012433733

Korean fashion and beauty livestreaming commerce before and after COVID-19

Hwang, RakGun; Lee, MinKyung - In: Businesses 2 (2022) 3, pp. 339-354

. “Fashion” and “beauty,” which are classified as subcategories of live commerce in Korea, also appeared as top keywords, both … development of an extension plan for the Korean fashion and beauty industry through live commerce and can provide insight into the …

Persistent link: https://www.econbiz.de/10013459207

Moderately thin advertising models are optimal, most of the time : moderating the quadratic effect of model body size on ad attitude by fashion leadership

Janssen, Denise M.; Paas, Leonard J. - In: Marketing letters : a journal of research in marketing 25 (2014) 2, pp. 167-177

Persistent link: https://www.econbiz.de/10010367214

Non-Fungible Tokens (NFTs) : Examining the Impact on Consumers and Marketing Strategies

Sestino, Andrea; Guido, Gianluigi; Peluso, Alessandro M. - 2022

Purchase of NFT-Based Artworks -- Chapter 3. The Role of Consumer Innovation in Buying Fashion NFTs -- Chapter 4. The … different contexts: art, music, and fashion. By exploring the key behavioral variables that underlie consumers’ intentions to …

Persistent link: https://www.econbiz.de/10013270846

Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations

Mahmoud, Ali B.; Ball, Joan P.; Rubin, Daniel; Fuxman, … - In: Journal of marketing communications 28 (2022) 8, pp. 864-888

Persistent link: https://www.econbiz.de/10013493048