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Kundenzufriedenheit in Zeiten von Omni-Channel-Retailing und digitalen Ökosystemen
Popp, Bastian - In: Perspektiven des Dienstleistungsmanagements : aus Sicht …, (pp. 409-434). 2020
Persistent link: https://www.econbiz.de/10012224568
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Introducing branded communities in sport for building strong brand relations in social media
Popp, Bastian; Woratschek, Herbert - In: Sport management review 19 (2016) 2, pp. 183-197
Persistent link: https://www.econbiz.de/10011475594
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We love to hate them! : social media-based anti-brand communities in professional football
Popp, Bastian; Germelmann, Claas Christian; Jung, Benjamin - In: International journal of sports marketing & sponsorship 17 (2016) 4, pp. 349-367
Persistent link: https://www.econbiz.de/10011608086
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Is it really all about money? : a study on incentives in elite team sports
Maier, Christopher; Woratschek, Herbert; Ströbel, Tim; … - In: European Sport management quarterly : ESMQ 16 (2016) 5, pp. 592-612
Persistent link: https://www.econbiz.de/10011641166
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Consumers' relationships with brands and brand communities - the multifaceted roles of identification and satisfaction
Popp, Bastian; Woratschek, Herbert - In: Journal of retailing and consumer services 35 (2017), pp. 46-56
Persistent link: https://www.econbiz.de/10011645105
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How context shapes value co-creation : spectator experience of sport events
Horbel, Chris; Popp, Bastian; Woratschek, Herbert; … - In: The service industries journal 36 (2016) 11/12, pp. 510-531
Persistent link: https://www.econbiz.de/10011657363
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Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived relationship investment
Popp, Bastian; Wilson, Bradley; Horbel, Chris; … - In: Journal of strategic marketing 24 (2016) 3/4, pp. 278-294
Persistent link: https://www.econbiz.de/10011591986
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Internationalization of professional football clubs : the case of German Bundesliga and China
Horbel, Chris; Popp, Bastian; Peter, Michael - In: Perspektiven des Dienstleistungsmanagements : aus Sicht …, (pp. 301-310). 2020
Persistent link: https://www.econbiz.de/10012224540
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Perspektiven des Dienstleistungsmanagements : aus Sicht von Forschung und Praxis
Roth, Stefan (ed.); Horbel, Chris (ed.); Popp, Bastian (ed.) - 2020
Persistent link: https://www.econbiz.de/10012166982
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Consumer-brand identification revisited : an integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mout...
Popp, Bastian; Woratschek, Herbert - In: The journal of brand management : an international journal 24 (2017) 3, pp. 250-270
Persistent link: https://www.econbiz.de/10011708563