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Exploring the link between human resource practices and turnover in multi-brand companies : the role of brand units' images
Slavich, Barbara; Cappetta, Rossella; Giangreco, Antonio - In: European management journal 32 (2014) 2, pp. 177-189
Persistent link: https://www.econbiz.de/10010364653
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Fuzzy clustering approach to employer brand positioning : an Indian employer study
Thomas, Bejoy John; Jaykumar, David Sam; Jenifer, Clemence - In: Journal of academic research in economics 6 (2014) 2, pp. 194-224
Persistent link: https://www.econbiz.de/10011345853
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Strategic Employer Branding : The Brand and Image Management as Attractiveness for Talented Capital
Della Corte, Valentina - 2012
The main aim of the present research is that of evaluating brand and image management as strategy to attract talented human capital. In this direction, the research points at deepening employer branding as a perspective of both external and internal marketing strategies, aimed at attracting,...
Persistent link: https://www.econbiz.de/10013113530
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Customer-based brand equity and human resource management image : do retail customers really care about HRM and the employer brand?
Anselmsson, Johan; Bondesson, Niklas; Melin, Frans - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1185-1208
Persistent link: https://www.econbiz.de/10011608892
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Development and validation of a brand personality scale for employers of healthcare staff
Lindenmeier, Jörg; Saliterer, Iris; Liberatore, Florian - In: Journal of nonprofit & public sector marketing 36 (2024) 3, pp. 299-321
Persistent link: https://www.econbiz.de/10014574602
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The inside effects of a strong external employer brand : how external perceptions can influence organizational absenteeism rates
De Stobbeleir, Katleen E. M.; De Clippeleer, Inge; … - In: The international journal of human resource management 29 (2018) 13, pp. 2106-2136
Persistent link: https://www.econbiz.de/10011950702
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The role of brands in recruitment : a mixed-brand strategy approach
Kim, John Ming; York, Kenneth M.; Lim, Jeen-su - In: Marketing letters : a journal of research in marketing 22 (2011) 2, pp. 165-179
Persistent link: https://www.econbiz.de/10009160247
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Employer image within and across industries : moving beyond assessing points-of-relevance to identifying points-of-difference
Van Hoye, Greet; Lievens, Filip; Weijters, Bert; … - In: Human resource management 61 (2022) 5, pp. 525-541
Persistent link: https://www.econbiz.de/10013468285
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Corporate social responsibility and employer brand personality appeal : approaches for human resources challenges in the hospitality sector
Azimi, Mohammad; Sadeghvaziri, Faraz; Ghaderi, Zahed; … - In: Journal of hospitality marketing & management 33 (2024) 4, pp. 443-469
Persistent link: https://www.econbiz.de/10014511820
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Employer brand identification : investigating the concept of employer brand identification in the military context
Sadeghvaziri, Faraz; Azimi, Mohammad - In: Journal of business economics : JBE 92 (2022) 1, pp. 1-26
Persistent link: https://www.econbiz.de/10012795223