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Selling the brand inside : corporate image, corporate identity and employer brand : case study of I-SEC Netherlands B.V.
Malik, Muhammad Shaukat; Aslam, Sadia; Aslam, Surayya - In: International journal of business performance management 19 (2018) 3, pp. 371-384
Persistent link: https://www.econbiz.de/10011925792
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Brand, identity and corporate reputation
Lim, Ming (contributor) - 2014
Persistent link: https://www.econbiz.de/10011326359
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Consumers' forgiveness after brand transgression : the effect of the firm's corporate social responsibility and response
Tsarenko, Yelena; Tojib, Dewi - In: Journal of marketing management : MM 31 (2015) 17/18, pp. 1851-1871
Persistent link: https://www.econbiz.de/10011406204
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Benchmarking desired corporate brand image in relation to stakeholders : a managerial perspective
Anisimova, Tatiana - In: Qualitative market research : an international journal 17 (2014) 4, pp. 441-463
Persistent link: https://www.econbiz.de/10010430657
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How CSR leads to corporate brand equity : mediating mechanisms of corporate brand credibility and reputation
Hur, Won-moo; Kim, Hanna; Woo, Jeong - In: Journal of business ethics : JOBE 125 (2014) 1, pp. 75-86
Persistent link: https://www.econbiz.de/10010431282
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Brand knowledge transfer via sponsorship in the financial services industry
Yang, Sujin; Ha, Sejin - In: The journal of services marketing 28 (2014) 6, pp. 452-459
Persistent link: https://www.econbiz.de/10010434605
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Context and time in brand image constructions
Rindell, Anne; Iglesias, Oriol - In: Journal of organizational change management 27 (2014) 5, pp. 756-768
Persistent link: https://www.econbiz.de/10010436764
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
Tomczak, Torsten; Esch, Franz-Rudolf; Kernstock, Joachim; … - 2012 - 3., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011383036
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Do CSR actions in retailing really matter for young consumers? : a study in France and Norway
Loussaïef, Leïla; Cacho-Elizondo, Silvia; Pettersen, … - In: Journal of retailing and consumer services 21 (2014) 1, pp. 9-17
Persistent link: https://www.econbiz.de/10010233551
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Powerbrands: resurrecting a magic concept
Horn, Sierk A. - In: Organizational development and leadership, (pp. 33-57). 2002
Persistent link: https://www.econbiz.de/10001671920