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Developing effective healthy eating nudges

Cadario, Romain; Chandon, Pierre - In: Behavioral science in the wild, (pp. 207-218). 2022

Persistent link: https://www.econbiz.de/10013336059

Healthy in the wrong way : mismatching of marketers' food claim use and consumers' preferences in the United States but not France

Chandon, Pierre; Cadario, Romain - In: Journal of the Academy of Marketing Science 51 (2023) 1, pp. 153-173

Persistent link: https://www.econbiz.de/10013493164

Should carbon footprint labeling be mandatory for all food products? : RCT shows no benefit beyond labeling the top third

Chandon, Pierre; Chaaban, Jad; Doshi, Shemal - 2023

Persistent link: https://www.econbiz.de/10014293117

Reaching for rigor and relevance : better marketing research for a better world

Madan, Shilpa; Johar, Gita Venkataramani; Berger, Jonah; … - In: Marketing letters : a journal of research in marketing 34 (2023) 1, pp. 1-12

Persistent link: https://www.econbiz.de/10014265918

C(l)ue Me In - Enhancing Consumers' Attention to Ingredient List Information

Cheung, Tracy; Junghans, Astrid; Dijsterhuis, Garmt; … - European Association of Agricultural Economists - EAAE - 2015

Persistent link: https://www.econbiz.de/10011275998

How cyber political brands emerge : a socio-material analysis of the Italian Five Star movement and the Czech pirate party

Lucarelli, Andrea; Fuschillo, Gregorio; Chytkova, Zuzana - In: European Journal of Marketing 55 (2020) 4, pp. 1130-1154

Purpose: Although information technology has been at the centre of attention of political branding for some time, research has traditionally focused mainly on its role in the facilitation of communication. This paper aims to unpack the role of information technology in the emergence of new...

Persistent link: https://www.econbiz.de/10012411439