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Motivations to interact with brands on Facebook : towards a typology of consumer-brand interactions
Azar, Salim L.; Machado, Joana César; … - In: The journal of brand management : an international journal 23 (2016) 2, pp. 153-178
Persistent link: https://www.econbiz.de/10011459520
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Effect of WeChat interaction on brand evaluation : a moderated mediation model of para-social interaction and affiliative tendency
Zhang, Chubing; Zhang, Zhuo-Ping; Chang, Ying; Li, Tian-Ge - In: Journal of retailing and consumer services 64 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013209550
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Insights from consumer interactions on a social networking site : findings from six apparel retail brands
Schultz, Carsten D. - In: Electronic markets : the international journal on … 26 (2016) 3, pp. 203-217
Persistent link: https://www.econbiz.de/10011666795
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The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun; Brown, Mark; Pope, Nigel - In: Journal of marketing communications 25 (2019) 3, pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
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Access to the living room: triple play and interactive television reshaping the producer/consumer relation
Müller, Eggo - In: Information communication technologies and emerging …, (pp. 179-190). 2007
Persistent link: https://www.econbiz.de/10003450106
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Conceptualising online banking service value
Heinonen, Kristina - In: Journal of financial services marketing : JFSM 12 (2007/08) 1, pp. 39-52
Persistent link: https://www.econbiz.de/10003701671
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Fostering customer ideation in crowdsourcing community : the role of peer-to-peer and peer-to-firm interactions
Chan, Kimmy Wa; Li, Stella Yiyan; Zhu, John Jianjun - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 42-62
Persistent link: https://www.econbiz.de/10011373130
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User producer interaction in context
Nahuis, Roel; Moors, Ellen H. M.; Smits, Ruud - In: Technological forecasting & social change : an … 79 (2012) 6, pp. 1121-1134
Persistent link: https://www.econbiz.de/10009617911
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Effects of perceived interactivity and web organization on user attitudes
Ahn, Taesoo; Hong, Moonki; Pedersen, Paul M. - In: European Sport management quarterly : ESMQ 14 (2014) 2, pp. 111-128
Persistent link: https://www.econbiz.de/10010376562
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Customer response to interactional service experience : the role of interaction environment
Albrecht, Carmen-Maria; Hattula, Stefan; Bornemann, Torsten - In: Journal of service management 27 (2016) 5, pp. 704-729
Persistent link: https://www.econbiz.de/10011553119