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Persistent link: https://www.econbiz.de/10011560750

Dynamic customization of marketing messages in interactive media

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Strategic design of interactive recommender systems

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Conversational realities : five studies of user interactions as sources of innovation

Lundkvist, Anders - 2003

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Social media reviewing channels : the role of channel interactivity and vloggers' self-disclosure in consumers' parasocial interaction

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Revelling in Interaction Rituals：The Impact of Interaction Ritual Chains of Live-Broadcast E-Commerce on Users' Long-Term Viewership

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In recent years, the live-broadcast e-commerce has been developed rapidly, attracting a large number of users. However, the ultimate success of the platforms depend on users’ continued adoption behavior. Based on meaning transfer model and interaction ritual chain theory, this study develops a...

Persistent link: https://www.econbiz.de/10013210750

B2C smart retailing : a consumer-focused value-based analysis of interactions and synergies

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Interactive websites of e-malls instigate intentions to generate e-WoM

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Augmented reality : the key to unlock customer engagement potential

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The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty

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