Purpose: In an era of heightened competition to sustain patient loyalty, quality of interpersonal experiences with the staff, operational quality of hospital operations and overall satisfaction and quality of the healthcare services, in general are to be understood in-depth in both public as...

The purpose of the study is to measure and validate the corporate reputation scale (CR) and to examine its factor structure and nomological validity in banking sector in Indian context. The data were collected from 240 customers of three selected private banks and three public banks. Exploratory...

The purpose of the study is to examine relationships between brand equity and brand loyalty (comprising attitudinal and behavioural) which is not well explained in the marketing literature. Should brand loyalty be considered as dimension of brand equity or an outcome of brand equity or as a...

Purpose – The purpose of this paper is to analyze the dimensionality of the consumer perceived value (CPV) concept, development of a CPV scale and its measurement in the Indian healthcare sector. Design/methodology/approach – The data on consumer perceived value are gathered from 515...

Purpose – The paper aims to establish structure of patient satisfaction construct in Indian health care settings. Design/methodology/approach – The data were collected from 528 indoor patients who were seeking treatment from Government Medical College (GMC), Bakshi Nagar and Acharya Chandra...