Narrow search
Showing 1 - 10 of 15
Cover Image
Emerging promotional and pricing approaches in the US pharmaceutical market
O'Connor, Genevieve E. - In: The journal of product & brand management 21 (2012) 5, pp. 359-368
Persistent link: https://www.econbiz.de/10009625050
Cover Image
Investigating the significance of insurance and income on health service utilization across generational cohorts
O'Connor, Genevieve E. - In: Journal of financial services marketing : JFSM 21 (2016) 1, pp. 19-33
Persistent link: https://www.econbiz.de/10011480848
Cover Image
The impact of insurance coverage on consumer utilization of health services : an exploratory study
O'Connor, Genevieve E. - In: The international journal of bank marketing : IJBM 33 (2015) 3, pp. 276-297
Persistent link: https://www.econbiz.de/10011383561
Cover Image
The relationships of competition and demographics to the pricing of health insurance premiums in Affordable Care Act : era health insurance markets
O'Connor, Genevieve E. - In: Journal of public policy & marketing : JPP & M ; an … 37 (2018) 1, pp. 88-105
Persistent link: https://www.econbiz.de/10012016469
Cover Image
Patient experience in the digital age : an investigation into the effect of generational cohorts
Alkire, Linda; O'Connor, Genevieve E.; Myrden, Susan; … - In: Journal of retailing and consumer services 57 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012305914
Cover Image
An intersectional approach to evaluating consumer financial literacy
Nejad, Mohammad G.; O'Connor, Genevieve E. - In: Journal of financial services marketing : JFSM 21 (2016) 4, pp. 308-324
Persistent link: https://www.econbiz.de/10011594165
Cover Image
Conceptualizing the multiple dimensions of consumer financial vulnerability
O'Connor, Genevieve E.; Newmeyer, Casey E.; Wong, Nancy … - In: Journal of business research : JBR 100 (2019), pp. 421-430
Persistent link: https://www.econbiz.de/10012023981
Cover Image
The effects of cognitive style, shopping experience and consumer demographics on consumer reactions to quantity surcharges
Estelami, Hooman; O'Connor, Genevieve E. - In: Journal of promotion management : innovations in … 25 (2019) 2, pp. 161-180
Persistent link: https://www.econbiz.de/10012179018
Cover Image
Is savings automation helpful to liquid savings? : it depends on whether you have a savings habit
Newmeyer, Casey; Warmath, Dee; O'Connor, Genevieve E.; … - In: Journal of public policy & marketing 40 (2021) 2, pp. 285-297
Persistent link: https://www.econbiz.de/10012534365
Cover Image
Cultural drivers of health engagement
Alkire, Linda; Myrden, Susan; Köcher, Sören; … - In: Journal of international marketing 31 (2023) 1, pp. 90-105
Persistent link: https://www.econbiz.de/10014233457