Emerging promotional and pricing approaches in the US pharmaceutical market
Genevieve O'Connor
| Year of publication: |
2012
|
|---|---|
| Authors: | O'Connor, Genevieve E. |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 21.2012, 5, p. 359-368
|
| Subject: | Pharmaindustrie | Pharmaceutical industry | Arzneimittel | Pharmaceuticals | Preismanagement | Pricing strategy | Arzneimittelmarkt | Pharmaceutical market | Generika | Generic drugs |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009625050