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Consumer behaviour
16
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USA
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United States
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Advertising effects
6
Werbewirkung
6
Customer satisfaction
5
Gastgewerbe
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Restaurant industry
5
Advertising
4
Kundenzufriedenheit
4
Werbung
4
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3
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3
Gender studies
3
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Corporate Social Responsibility
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Putrevu, Sanjay
41
Lord, Kenneth R.
32
Parsa, H. G.
24
Chebat, Jean-Charles
5
Richard, Marie-Odile
5
Yang, Zhiyong
5
Bujisic, Milos
4
Gupta, Pola B.
4
Rest, Jean-Pierre van der
4
Gregory, Amy M.
3
Nusair, Khaldoon
3
Shi, Yi Zheng
3
Siegel, Donald S.
3
Smith, David M.
3
Swimberghek, Krist
3
Collins, Alice Ford
2
Harrington, Robert
2
McGuire, Jean
2
Ottenbacher, Michael
2
Sauer, Paul L.
2
Yoon, Hae Jin
2
Adriaanse, Johannes A. A.
1
Aguirre, Mercedes
1
Atlas, Stephen A.
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Bansal, Anushri
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Bird, Robert C.
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Chen, Chi-Ting
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Dick, Alan S.
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1
Gregory, Amy
1
Gregory, Amy M
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Hu, Hsin-Hui
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Hu, Hsin-Yi
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Journal of current issues and research in advertising : JCIRA
9
Journal of business research : JBR
8
Journal of advertising : official publication of the American Academy of Advertising
7
International journal of contemporary hospitality management
4
Journal of Business Research
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Psychology & marketing
4
The journal of business & industrial marketing
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of Business & Industrial Marketing
2
Journal of business ethics : JOBE
2
Journal of hospitality marketing & management
2
Journal of the Academy of Marketing Science
2
The American journal of economics and sociology
2
The Cornell hospitality quarterly
2
American Journal of Economics and Sociology
1
Global cases on hospitality industry
1
Handbook of hospitality marketing management
1
International Journal of Contemporary Hospitality Management
1
International journal of advertising : the review of marketing communications
1
International journal of hospitality management
1
International journal of revenue management : IJRM
1
Journal of Business Ethics
1
Journal of Economic Psychology
1
Journal of consumer marketing
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing management : MM
1
Journal of marketing theory and practice : JMTP
1
Journal of retailing
1
Journal of travel and tourism marketing
1
Operations research, Management science : OR MS ; the international literature digest
1
The Cornell School of hotel administration handbook of applied hospitality strategy
1
The journal of product & brand management
1
The service industries journal
1
Tourism management : research, policies, practice
1
Turnaround management and bankruptcy
1
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ECONIS (ZBW)
39
OLC EcoSci
32
RePEc
7
Other ZBW resources
3
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1
Examining the effects of vacation ownership product attributes on customer satisfaction : an investigation of product purchase and use
Gregory, Amy M.
;
Parsa, H. G.
;
Nusair, Khaldoon
;
Kwun, …
- In:
International journal of contemporary hospitality management
27
(
2015
)
1
,
pp. 52-70
Persistent link: https://www.econbiz.de/10010516530
Saved in:
2
Cultural influences on cross-border vacationing
Lord, Kenneth R.
;
Putrevu, Sanjay
;
Shi, Yizheng
- In:
Journal of business research : JBR
61
(
2008
)
3
,
pp. 183-190
Persistent link: https://www.econbiz.de/10003717175
Saved in:
3
Informational and transformational responses to celebrity endorsements
Lord, Kenneth R.
;
Putrevu, Sanjay
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003862200
Saved in:
4
Advertising and publicity : an information processing perspective
Lord, Kenneth R.
- In:
Journal of economic psychology : research in economic …
14
(
1993
)
1
,
pp. 57-84
Persistent link: https://www.econbiz.de/10001141579
Saved in:
5
Ethnic influences on attractiveness and trustworthiness perceptions of celebrity endorsers
Lord, Kenneth R.
;
Putrevu, Sanjay
;
Collins, Alice Ford
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 489-505
Persistent link: https://www.econbiz.de/10012200276
Saved in:
6
Advertising and publicity: An information processing perspective
Lord, Kenneth R.
;
Putrevu, Sanjay
- In:
Journal of Economic Psychology
14
(
1993
)
1
,
pp. 57-84
Persistent link: https://www.econbiz.de/10005383450
Saved in:
7
Cultural influences on cross-border vacationing
Lord, Kenneth R.
;
Putrevu, Sanjay
;
Shi, Yi Zheng
- In:
Journal of business research : JBR
61
(
2008
)
3
,
pp. 183-190
Persistent link: https://www.econbiz.de/10007905956
Saved in:
8
Acceptance of Recycling Appeals: The Moderating Role of Perceived Consumer Effectiveness
Lord, Kenneth R.
;
Putrevu, Sanjay
- In:
Journal of marketing management : MM
14
(
1998
)
6
,
pp. 581-590
Persistent link: https://www.econbiz.de/10006992167
Saved in:
9
Consumer Responses to Complex Advertisements: The Moderating Role of Need for Cognition, Knowledge, and Gender
Putrevu, Sanjay
;
Tan, Joni
;
Lord, Kenneth R.
- In:
Journal of current issues and research in advertising : …
26
(
2004
)
1
,
pp. 9-24
Persistent link: https://www.econbiz.de/10008117186
Saved in:
10
Processing Internet Communications: A Motivation, Opportunity and Ability Framework
Putrevu, Sanjay
;
Lord, Kenneth R.
- In:
Journal of current issues and research in advertising : …
25
(
2003
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10008118232
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