Purpose: Franchising has become an increasingly popular overseas expansion strategy for companies in various industries. A successful development in a transition economy such as Serbia has been exclusively associated with McDonald’s, which raises concerns about the ability of other...

Purpose: In mature industries, downward vertical (line) extension has become an increasingly popular strategy, particularly for automobile manufacturers aiming at expanding their consumer bases and/or avoiding competition in higher market segment. This paper aims to examine how Mercedes-Benz...

Purpose: This study aims to investigate how residents’ perceptions of the image of their place of living influence their level of commitment toward it. The mediating role of human place bonds (place attachment and place identity) and the moderating effect of the socio-demographic...