Too many products? Reaching the next billion customers of the beauty market
Year of publication: |
2014
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Authors: | Tournois, Laurent |
Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 35.2014, 5, p. 3-13
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Subject: | Brand portfolio | Brand dominance | Declining market conditions | Proliferations strategy | Retail panel data | Volume and value market shares | Markenführung | Brand management | Markenartikel | Brand | Marketingmanagement | Marketing management | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Marketing | Marktanteil | Market share |
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