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A study of the adoption of m-commerce services among mobile phone users in Malaysia
Islam, Md. Aminul; Chow, Jason Lee Wai; Leong, Lim Cheng - In: Global journal of business management : GJBM 4 (2010) 2, pp. 8-20
Persistent link: https://www.econbiz.de/10009262100
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Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao; Rohm, Andrew J.; Sultan, Fareena; Pagani, … - In: Journal of business research : JBR 66 (2013) 12, pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
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Determinants of mobile coupon service adoption : assessment of gender difference
Ha, Young; Im, Hyunjoo - In: International journal of retail & distribution management 42 (2014) 5, pp. 441-459
Persistent link: https://www.econbiz.de/10010384607
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Factors affecting hotels' adoption of mobile reservation systems : a technology-organization-environment framework
Wang, Yi-Shun; Li, Hsien-Ta; Li, Ci-Rong; Zhang, Ding-Zhong - In: Tourism management : research, policies, practice 53 (2016), pp. 163-172
Persistent link: https://www.econbiz.de/10011440050
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An exploratory study into the determinants of adoption of mobile TV services : an integrated value perspective
Borges, Mónica S.; Rita, Paulo; Pagani, Margherita - In: International journal of electronic business 12 (2015) 1, pp. 70-94
Persistent link: https://www.econbiz.de/10011458103
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A conceptual model of the drivers and outcomes of mobile CRM application adoption
Rodriguez, Michael; Trainor, Kevin - In: Journal of research in interactive marketing : … 10 (2016) 1, pp. 67-84
Persistent link: https://www.econbiz.de/10011555654
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The impact of communication channels on mobile banking adoption
Huong Thi Thanh Tran; Corner, James - In: The international journal of bank marketing : IJBM 34 (2016) 1, pp. 78-109
Persistent link: https://www.econbiz.de/10011540050
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Analyzing the factors that affect the adoption of mobile services in Taiwan
Shieh, Lon-fon; Chang, Tien-hsiang; Fu, Hsin-pin; Lin, … - In: Technological forecasting & social change : an … 87 (2014), pp. 80-88
Persistent link: https://www.econbiz.de/10010481350
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Mobile banking : insights on its increasing relevance and most common drivers of adoption
Ha, Kyung-hun; Canedoli, Andrea; Baur, Aaron W.; Bick, … - In: Electronic markets : the international journal on … 22 (2012) 4, pp. 217-227
Persistent link: https://www.econbiz.de/10009680783