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The planning and implementation of integrated marketing communications

Caemmerer, Barbara - In: Marketing intelligence & planning 27 (2009) 4, pp. 524-538

Persistent link: https://www.econbiz.de/10009526339

Brand name substitution and brand equity transfer

Delassus, Véronique Pauwels; Descotes, Raluca Mogos - In: The journal of product & brand management 21 (2012) 2, pp. 117-125

Persistent link: https://www.econbiz.de/10009569989

The impact of consumer resistance to brand subsitution on brand relationship

Descotes, Raluca Mogos; Pauwels-Delassus, Veronique - In: The journal of consumer marketing 32 (2015) 1, pp. 34-42

Persistent link: https://www.econbiz.de/10010529996

Brand name change : can trust and loyalty be transferred?

Pauwels-Delassus, Véronique; Descotes, Raluca Mogos - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 656-669

Persistent link: https://www.econbiz.de/10010197490

The process of export information exploitation in French and Romanian SMEs

Descotes, Raluca Mogos; Walliser, Björn - In: Journal of small business and enterprise development 18 (2011) 2, pp. 311-330

Persistent link: https://www.econbiz.de/10009231705

Brand name substitution and brand equity transfer

Delassus, Véronique Pauwels; Descotes, Raluca Mogos - In: The journal of product & brand management 21 (2012) 2, pp. 117-126

Persistent link: https://www.econbiz.de/10009848343

The process of export information exploitation in French and Romanian SMEs

Descotes, Raluca Mogos; Walliser, Björn - In: Journal of small business and enterprise development 18 (2011) 2, pp. 311-331

Persistent link: https://www.econbiz.de/10009029830

Exploring relational norms in exporter-importer product innovation co-development : a qualitative study

Kantaruk Pierre, Oksana; Descotes, Raluca Mogos; … - In: International business review 33 (2024) 1, pp. 1-9

Persistent link: https://www.econbiz.de/10014460748

Consequences of managerial indecisiveness

Caemmerer, Barbara; Goerne, Jobst; Mulki, Jay P. - In: International Journal of Bank Marketing 39 (2021) 6, pp. 1025-1045

Purpose: In a banking context, this study applies uncertainty management theory (UMT) to test the impact of managerial indecisiveness on salespersons' trust in their manager, perceived role ambiguity and turnover intentions. In addition, the moderating role of managers' leadership style on the...

Persistent link: https://www.econbiz.de/10012539708

Dimensions of satisfaction in retail settings : a research note

Evanschitzky, Heiner; Iyer, Gopalkrishnan R.; … - In: Journal of relationship marketing : innovations & … 7 (2008) 3, pp. 275-285

Persistent link: https://www.econbiz.de/10003784375