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The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.; Wang, Wei-Yue - In: The journal of brand management : an international journal 23 (2016) 1, pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
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Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.; Mahmoud, Rudiana; Chen, Weifeng - In: Journal of business research : JBR 116 (2020), pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
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The impact of the corporate identity mix on corporate reputation
Money, Kevin; Rose, Susan; Hillenbrand, Carola - In: The journal of brand management : an international journal 18 (2010/11) 3, pp. 197-211
Persistent link: https://www.econbiz.de/10008810216
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Are business school mission statements readable? : evidence from the top 100
Pitt, Leyland F.; Sattari, Setayesh; Bevelander, Diane - In: Journal of strategic management education : JSME 6 (2010) 4, pp. 293-308
Persistent link: https://www.econbiz.de/10009153626
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Corporate brand identification and corporate brand management : how top business schools do it
Balmer, John M. T.; Liao, Mei-na; Wang, Wei-yue - In: Journal of general management 35 (2009/10) 4, pp. 77-102
Persistent link: https://www.econbiz.de/10003997127
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Anatomy of British business school brands : attributes affecting choice among Pakistani postgraduate students : obilježja koja utječu na odabir studenata poslijediplomskog studija...
Ahmad, Usman; Kashif, Muhammad; Eaton, Jessica; Qadeer, … - In: Market : review for marketing theory and practice 26 (2014) 1, pp. 109-122
Persistent link: https://www.econbiz.de/10010487080
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What about context in internal brand management? : understanding employee brand commitment in the public sector
Leijerholt, Ulrika - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 13/14, pp. 1243-1266
Persistent link: https://www.econbiz.de/10012695264
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"Brandspeak" : metaphors and the rhetorical construction of internal branding
Müller, Monika - In: Organization : the critical journal of organization, … 25 (2018) 1, pp. 42-68
Persistent link: https://www.econbiz.de/10011857267
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Internal brand identification as metamorphic glue in the internal branding process within a retailer network
O'Callaghan, Edmund; Murray, John - In: The international review of retail, distribution and … 27 (2017) 5, pp. 533-551
Persistent link: https://www.econbiz.de/10011853933
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Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona; Eshaghi, Mohammad Sadegh; Bowden, Jana - In: Journal of strategic marketing 31 (2023) 5, pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061