Purpose: Internal aspects of public sector branding have received limited attention in existing research. The purpose is to examine, firstly, how public managers experience and handle the tension between empowering employees to be dedicated brand ambassadors while at the same time regulating...

Purpose: This paper compares the research traditions of organizational translation studies and adaptation studies. The purpose of this paper is to identify differences and similarities in how these traditions approach the study of change in adopted constructs, and by doing so, provide a better...