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Celebrities as human brands : an investigation of the effects of personality and time on celebrieties' appeal
Lunardo, Renaud; Gergaud, Olivier; Livat, Florine - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 685-712
Persistent link: https://www.econbiz.de/10011325768
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Investigating the role of credibility of sports celebrity endorsers influencing sports celebrity identification and purchase intention of endorsed brands
Shezi, Nkosinamandla - In: Market : review for marketing theory and practice 34 (2022) 1, pp. 41-57
Persistent link: https://www.econbiz.de/10013336011
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The impacts of social media influencer’s credibility attributes on gen Z purchase intention with brand image as mediation : study on consumers of Korea cosmetic product
Nugroho, Santi Duwi Putri; Rahayu, Mintarti; Hapsari, … - 2022
Persistent link: https://www.econbiz.de/10013398015
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Do endorsements by sports celebrities positively influence consumers' purchase intentions? : endorser-product congruence and the amplifying influence of consumers involvement in th...
Felbert, Aaron von; Breuer, Christoph - In: International journal of sport management and marketing … 21 (2021) 3/4, pp. 190-208
Persistent link: https://www.econbiz.de/10012697127
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Athlete endorsement, attitudes, and purchase intention : the interaction effect between athlete endorser-product congruence and endorser credibility
Lee, Younghan; Koo, Jakeun - In: Journal of sport management : the official journal of … 29 (2015) 5, pp. 523-538
Persistent link: https://www.econbiz.de/10011384446
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National or global? : moderated mediation impact of sports celebrity credibility on consumer's purchase intention
Dikčius, Vytautas; Ilciukiene, Svetlana - In: Organizations and markets in emerging economies 12 (2021) 1, pp. 160-177
The paper aims to examine the role of localness of a sports celebrity and a level of product involvement in the … mediated impact of the perceived product quality on the relationship between a sports celebrity's credibility and consumers … sports celebrity credibility had both direct and indirect effects on respondents' intention to buy, but product involvement …
Persistent link: https://www.econbiz.de/10012666902
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Delineating the role of endorser's perceived qualities and consumer characteristics on celebrity endorsement effectiveness
Tzoumaka, Eugenia; Tsiotsou, Rodoula H.; Siomkos, George J. - In: Journal of marketing communications 22 (2016) 3, pp. 307-326
Persistent link: https://www.econbiz.de/10011613174
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Consumers' comparative evaluative judgment of athlete endorsers
Sato, Shintaro; Kaplanidou, Kyriaki; Connaughton, Daniel P. - In: Journal of sport management : the official journal of … 30 (2016) 5, pp. 553-565
Persistent link: https://www.econbiz.de/10011616451
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The effect of celebrity endorsement on Instagram fashion purchase intention : the evidence from Indonesia
Herjanto, Halimin; Adiwijaya, Michael; Wijaya, Elizabeth; … - In: Organizations and markets in emerging economies 11 (2020) 1, pp. 203-221
To maintain the significantly positive influence of celebrity endorsement (CE) on Instagram user consumption behavior …
Persistent link: https://www.econbiz.de/10012262031
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Transition of self : repositioning the celebrity brand through social media - the case of Elizabeth Gilbert
Johns, Raechel; English, Rebecca - In: Journal of business research : JBR 69 (2016) 1, pp. 65-72
Persistent link: https://www.econbiz.de/10011417099