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Money in the Bank : Feeling Powerful Increases Saving

Garbinsky, Emily N. - 2014

to maintain one's current state. When the purpose of saving is no longer to accumulate money, but to spend it on a status …-related product, the basic effect is reversed and those who feel powerless save more. Further, if money can no longer aid in … maintaining one's current state, because power is already secure or because power is maintained by accumulating an alternative …

Persistent link: https://www.econbiz.de/10013055589

Money in the bank : feeling powerful increases saving

Garbinsky, Emily N.; Klesse, Anne-Kathrin; Aaker, Jennifer - 2014

Persistent link: https://www.econbiz.de/10011279622

From style to status and to power : when and why do stylistic choices in footwear make women feel and act powerful?

Dubois, David; Anik, Lalin - In: Aestetics and style in strategy, (pp. 77-100). 2021

Persistent link: https://www.econbiz.de/10012427864

Conspicuous consumption in Africa

Posel, Deborah (ed.); Van Wyk, Ilana (ed.) - 2019

Persistent link: https://www.econbiz.de/10012200105

Influence via comparison-driven self-evaluation and restoration : the case of the low-status influencer

Shalev, Edith; Morwitz, Vicki G. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 5, pp. 964-980

Persistent link: https://www.econbiz.de/10009501078

Identity degrading brands

Arsel, Zeynep; Stewart, Scott - In: Strong brands, strong relationships, (pp. 106-116). 2015

Persistent link: https://www.econbiz.de/10011313053

Understanding purchase intention towards Chinese products : role of ethnocentrism, animosity, status and self-esteem

Narang, Ritu - In: Journal of retailing and consumer services 32 (2016), pp. 253-261

Persistent link: https://www.econbiz.de/10011556675

A cross-cultural analysis of consumers’ conspicuous consumption of branded fashion accessories

Souiden, Nizar; M’Saad, Bouthaina; Pons, Frank - In: Journal of international consumer marketing 23 (2011) 5, pp. 329-343

Persistent link: https://www.econbiz.de/10009383487

Moving up, down or sideways? : exploring consumer experience of identity and status incongruence

Ulver, Sofia; Ostberg, Jacob - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 833-853

Persistent link: https://www.econbiz.de/10010388107

Actual versus ideal self : an examination of the impact of fashion self congruence on consumer's fashion consciousness and status consumption tendencies

Kaur, Harsandaldeep; Anand, Sahiba - In: Journal of global fashion marketing : JGfM 12 (2021) 2, pp. 146-160

Persistent link: https://www.econbiz.de/10012500717

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