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Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina; Capriello, Antonella - In: Strategic corporate communication in the digital age, (pp. 145-160). 2021
Persistent link: https://www.econbiz.de/10012491525
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Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina; Capriello, Antonella - In: Strategic corporate communication in the digital age, (pp. 145-160). 2021
Persistent link: https://www.econbiz.de/10012491561
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Consumer behavior in omnichannel retailing
Özbük, Meltem Yetkin; Ünal, Duygu Aydın; Oktay, Büşra - In: Managing customer experiences in an omnichannel world : …, (pp. 75-95). 2021
Persistent link: https://www.econbiz.de/10012492210
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Happy grocery shopper : the creation of positive emotions through affective digital signage content
Garaus, Marion; Wagner, Udo; Manzinger, Sandra - In: Technological forecasting & social change : an … 124 (2017), pp. 295-305
Persistent link: https://www.econbiz.de/10011899414
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Flatlined : combatting the death of retail stores
Berman, Barry - In: Business horizons 62 (2019) 1, pp. 75-82
Persistent link: https://www.econbiz.de/10011995667
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Measuring customer experience in physical retail environments
Bustamante, Juan Carlos; Rubio Benito, Natalia - In: Journal of service management 28 (2017) 5, pp. 884-913
Persistent link: https://www.econbiz.de/10011801824
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How store attributes impact shoppers' loyalty in emerging countries : an investigation in the Indian retail sector
Grosso, Monica; Castaldo, Sandro; Grewal, Anjana - In: Journal of retailing and consumer services 40 (2018), pp. 117-124
Persistent link: https://www.econbiz.de/10011801826
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How in-store sensor technologies can help retailers to understand their customers : overview on two decades of research
Knof, Merlind; Stock-Homburg, Ruth; Schurer, Jordin - In: The international review of retail, distribution and … 34 (2024) 3, pp. 381-398
Persistent link: https://www.econbiz.de/10014559045
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Now I can see : how brand interactions influence channel loyalty and purchase intention in optical physical stores
Bilro, Ricardo Godinho; Dias, Fernando - In: Management research : the journal of the Iberoamerican … 20 (2022) 3, pp. 229-243
Persistent link: https://www.econbiz.de/10013367167
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Retail atmospherics in times of disruption : a PLS modeling approach of the role of emotions in a pharmacy environment
Chatzopoulou, Evi; Tsogas, Markos Marios; Kyriakou, Marina - In: International journal of retail and distribution management 50 (2022) 2, pp. 158-182
Persistent link: https://www.econbiz.de/10013397921