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The role of customer online brand experience in customers' intention to forward online company-generated content : the case of the Islamic online banking sector in Palestine

Yasin, Mahmoud; Liébana-Cabanillas, Francisco; Porcu, Lucia - In: Journal of retailing and consumer services 52 (2020), pp. 1-11

Persistent link: https://www.econbiz.de/10012132223

Understanding the effect of social media marketing activities : the mediation of social identification, perceived value, and satisfaction

Chen, Shih-Chih; Lin, Chieh-Peng - In: Technological forecasting & social change : an … 140 (2019), pp. 22-32

Persistent link: https://www.econbiz.de/10012132566

Building brand loyalty : an application of expectation confirmation model in mobile social commerce

Aslam, Wajeeha; Ham, Marija; Farhat, Kashif - In: Pakistan journal of commerce and social sciences 13 (2019) 4, pp. 806-825

The study seeks to examine the role of perceived usefulness (PU) and confirmation (CN) on continuance usage intention of mobile social commerce (CI) and on user satisfaction (S). Furthermore, it examines the role of continuance intention and user satisfaction on brand loyalty (BL). Also, this...

Persistent link: https://www.econbiz.de/10012153426

Buffering effects of brand community identification in service failures : the role of customer citizenship behaviors

Mandl, Leonhard; Hogreve, Jens - In: Journal of business research : JBR 107 (2020), pp. 130-137

Persistent link: https://www.econbiz.de/10012156727

Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry

Khian Sin Ong; Bang, Nguyen; Sharifah Faridah Syed Alwi - In: The international journal of bank marketing : IJBM 35 (2017) 3, pp. 370-390

Persistent link: https://www.econbiz.de/10011731393

Investigating the online customer experience : a B2B perspective

McLean, Graeme J. - In: Marketing intelligence & planning 35 (2017) 5, pp. 657-672

Persistent link: https://www.econbiz.de/10011774644

The effects of post-adoption beliefs on continuance use of a microblogging service : the role of network externalities

Xu, Jian; Li, Xin; Niu, Hong - In: International journal of networking and virtual … 17 (2017) 1, pp. 88-102

Persistent link: https://www.econbiz.de/10011774826

#IHateYourBrand: adaptive service recovery strategies on Twitter

Abney, Alexandra K.; Pelletier, Mark J.; Ford, … - In: The journal of services marketing 31 (2017) 3, pp. 281-294

Persistent link: https://www.econbiz.de/10011741259

Rectifying failure of service : how customer perceptions of justice affect their emotional reponse and social media testimonial

Kim, Eojina; Tang, Liang - In: Journal of hospitality marketing & management 25 (2016) 7/8, pp. 897-924

Persistent link: https://www.econbiz.de/10011621365

An online community-based dynamic customisation model : the trade-off between customer satisfaction and enterprise profit

Wang, Yu; Wu, Jiacong; Lin, Li; Shafiee, Sara - In: International journal of production research 59 (2021) 1, pp. 1-29

Persistent link: https://www.econbiz.de/10012425087