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The emergence of social media as a contemporary marketing practice
Solomon, T.; Peter, R. - In: Analyzing the strategic role of social networking in …, (pp. 314-333). 2017
Persistent link: https://www.econbiz.de/10011531135
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Customer attribution of service failure and its impact in social commerce environment
Kim, Yaeeun; Chang, Younghoon; Siew Fan Wong; Park, … - In: International journal of electronic customer … 8 (2014) 1/3, pp. 136-158
Persistent link: https://www.econbiz.de/10011471162
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Can a CEO's YouTube apology following a service failure win customers' hearts?
Manika, Danae; Papagiannidis, Savvas; Bourlakis, Michael - In: Technological forecasting & social change : an … 95 (2015), pp. 87-95
Persistent link: https://www.econbiz.de/10011474546
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Study on the strategy of customer participation in service innovation in virtual community
Zeng, Shi - In: Inventi impact: retailing & consumer services (2018) 4, pp. 198-204
Persistent link: https://www.econbiz.de/10012130316
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Second-hand shopping and brand loyalty : the role of online collaborative redistribution platforms
Abbes, Intissar; Hallem, Yousra; Taga, Nadia - In: Journal of retailing and consumer services 52 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012132170
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The role of customer online brand experience in customers' intention to forward online company-generated content : the case of the Islamic online banking sector in Palestine
Yasin, Mahmoud; Liébana-Cabanillas, Francisco; Porcu, Lucia - In: Journal of retailing and consumer services 52 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012132223
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Understanding the effect of social media marketing activities : the mediation of social identification, perceived value, and satisfaction
Chen, Shih-Chih; Lin, Chieh-Peng - In: Technological forecasting & social change : an … 140 (2019), pp. 22-32
Persistent link: https://www.econbiz.de/10012132566
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Correlation between attributes concerning social media marketing and private healthcare sector
Sharma, Vaishali; Gupta, Mahima - In: Manthan : journal of commerce and management 6 (2019) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10012139469
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Providers' perceptions of the online community marketplace for lodging accommodations
Deale, Cynthia S.; Crawford, Alleah - In: Tourism and hospitality research : the surrey quarterly … 18 (2018) 4, pp. 470-477
Persistent link: https://www.econbiz.de/10011976129
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Feel the VIBE : examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media
Carlson, Jamie; Rahman, Mohammad M.; Taylor, Alexander; … - In: Journal of retailing and consumer services 46 (2019), pp. 149-162
Persistent link: https://www.econbiz.de/10011980821