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Social marketing : changing consumer behavior for the better
Pharr, Jennifer R.; Lough, Nancy L. - In: Marketing and humanity : discourses in the real world, (pp. 229-252). 2019
Persistent link: https://www.econbiz.de/10012001384
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I am Bolder : a social cognitive examination of road race participant behavior
Lough, Nancy L.; Pharr, Jennifer R.; Guerin, Andrea - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 2, pp. 90-102
Persistent link: https://www.econbiz.de/10011517867
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Differentiation of social marketing and cause-related marketing in US professional sport
Pharr, Jennifer R.; Lough, Nancy L. - In: Sport marketing quarterly : preferred journal of the … 21 (2012) 2, pp. 90-103
Persistent link: https://www.econbiz.de/10009579952
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Sport Marketing Quarterly's top 20 in 20 years
Lough, Nancy L.; Brann, Matthew L. - In: Sport marketing quarterly : preferred journal of the … 20 (2011) 4, pp. 219-226
Persistent link: https://www.econbiz.de/10009423415