Social marketing : changing consumer behavior for the better
Jennifer R. Pharr and Nancy L. Lough (University of Nevada, Las Vegas)
| Year of publication: |
2019
|
|---|---|
| Authors: | Pharr, Jennifer R. ; Lough, Nancy L. |
| Published in: |
Marketing and humanity : discourses in the real world. - Newcastle upon Tyne, UK : Cambridge Scholars Publishing, ISBN 1-5275-1850-7. - 2019, p. 229-252
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Social Marketing | Social marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012001384