Differentiation of social marketing and cause-related marketing in US professional sport
Jennifer R. Pharr and Nancy L. Lough
| Year of publication: |
2012
|
|---|---|
| Authors: | Pharr, Jennifer R. ; Lough, Nancy L. |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 21.2012, 2, p. 90-103
|
| Subject: | Social Marketing | Social marketing | Corporate Social Responsibility | Corporate social responsibility | Sportmarketing | Sports marketing | Profisport | Professional sports | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009579952