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Consumer multiculturation : co...
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37
Merrilees, Bill
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Schmidt, Holger J.
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36
Fantapié Altobelli, Claudia
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Sattler, Henrik
36
Vrontis, Demetris
36
Foroudi, Pantea
35
Fournier, Susan
33
Ind, Nicholas
33
Ko, Eunju
33
Ronkainen, Ilkka A.
32
Sander, Matthias
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Uggla, Henrik
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Steenkamp, Jan-Benedict E. M.
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Strebinger, Andreas
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IGI Global
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UNCTAD / Secretariat
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Edward Elgar Publishing
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NetLibrary, Inc
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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International Chamber of Commerce
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Verlag Franz Vahlen
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Österreichische Werbewissenschaftliche Gesellschaft
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International journal of hospitality management
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Springer eBook Collection
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Journal of promotion management : JPM
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Innovatives Markenmanagement
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The journal of consumer marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing letters : a journal of research in marketing
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Journal of fashion marketing and management
78
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
77
Journal of promotion management : innovations in planning and applied research
75
Research
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International journal of advertising : the quarterly review of marketing communications
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International journal of internet marketing and advertising : IJIMA
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Cogent business & management
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ECONIS (ZBW)
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EconStor
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BASE
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ArchiDok
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Showing
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date (oldest first)
1
Extending culturally symbolic brands : a blessing or a curse?
Torelli, Carlos J.
;
Ahluwalia, Rohini
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 933-947
Persistent link: https://www.econbiz.de/10009501080
Saved in:
2
Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.
;
Quaye, Emmanuel Silva
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
Saved in:
3
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
4
Multicultural marketplaces : new territory for international marketing and consumer research
Demangoet, Catherine
;
Broderick, Amanda J.
;
Craig, C. S.
- In:
International marketing review
32
(
2015
)
2
,
pp. 118-140
Persistent link: https://www.econbiz.de/10011296982
Saved in:
5
Marketing and multicultural diversity
Rao, C. P.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10002741093
Saved in:
6
Consumer multiculturation in multicultural marketplaces : Mexican immigrants' responses to the global consumer culture construction of Tex-Mex as Mexican food
Ibarra-Cantu, Cecilia
;
Cheetham, Fiona
- In:
Journal of business research : JBR
134
(
2021
),
pp. 70-77
Persistent link: https://www.econbiz.de/10012643498
Saved in:
7
Tickling tensions : gazing into the parallax gap of the multicultural imaginary
Ulver, Sofia
- In:
Marketing theory
21
(
2021
)
3
,
pp. 391-413
Persistent link: https://www.econbiz.de/10012608028
Saved in:
8
Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance
Cedrola, Elena
;
Battaglia, Loretta
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 394-408
Persistent link: https://www.econbiz.de/10010408600
Saved in:
9
Die Stellung des "Made in Germany" auf den Philippinen - eine ländervergleichende Studie bei philippinischen Klein- und Mittelbetrieben
Sand, Melanie
-
2000
Persistent link: https://www.econbiz.de/10001532602
Saved in:
10
The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter
;
Krishnan, Vijaykumar
;
Westjohn, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
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