Narrow search
Showing 41 - 50 of 103,023
Cover Image
A psychological approach to Bitcoin usage behavior in the era of COVID-19 : focusing on the role of attitudes toward money
Kim, Min-Seong - In: Journal of retailing and consumer services 62 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012648839
Cover Image
Perception, attitudes, intentions, decisions and actual behavior
Fischer, Arnout R. H. - In: Consumer perception of product risks and benefits, (pp. 303-317). 2017
Persistent link: https://www.econbiz.de/10011653728
Cover Image
On the determinants of online short videos' effectiveness relative to parents' attitudes, behavioural intentions and consideration of alternatives
Konstantoulaki, Kleopatra; Rizomyliotis, Ioannis; … - In: Review of marketing science 20 (2022) 1, pp. 63-82
Persistent link: https://www.econbiz.de/10013447850
Cover Image
Religious boycott in Indonesia : investigation of antecedents and the effect of religiosity dimensions
Roswinanto, Widyarso; Suwanda, Siti Nuraisyah - In: Journal of Islamic marketing 14 (2023) 1, pp. 174-195
Persistent link: https://www.econbiz.de/10013536378
Cover Image
Effects of ICT service innovation and complementary strategies on brand equity and customer loyalty in a consumer technology market
Xu, Xin; Thong, James Y. L.; Venkatesh, Viswanath - In: Information systems research : ISR 25 (2014) 4, pp. 710-729
Persistent link: https://www.econbiz.de/10010474924
Cover Image
Factors affecting stickiness and word of mouth in mobile applications
Kim, Seeun; Baek, Tae Hyun; Kim, Youn-Kyung; Yoo, Kyunga - In: Journal of research in interactive marketing : … 10 (2016) 3, pp. 177-192
Persistent link: https://www.econbiz.de/10011567072
Cover Image
Mobile Marketing 2.0 : state of the art and research agenda
Narang, Unnati; Shankar, Venkatesh - In: Marketing in a digital world, (pp. 97-119). 2019
Persistent link: https://www.econbiz.de/10012123421
Cover Image
Modeling consumers' trust in mobile food delivery apps : perspectives of technology acceptance model, mobile service quality and personalization-privacy theory
Diep Ngoc Su; Nguyen An Ngoc Nguyen; Ly Ngoc Thi Nguyen; … - In: Journal of hospitality marketing & management 31 (2022) 5, pp. 535-569
Persistent link: https://www.econbiz.de/10013327147
Cover Image
The role of product reviews on mobile devices for in-store purchases : consumers' usage intentions, costs and store preferences
Kowatsch, Tobias; Maass, Wolfgang; Fleisch, Elgar - In: International journal of internet marketing and … 6 (2011) 3, pp. 226-243
Persistent link: https://www.econbiz.de/10008907875
Cover Image
Predicting young American and Chinese consumers' mobile viral attitudes, intents, and behavior
Yang, Hongwei; Zhou, Liuning; Liu, Hui - In: Journal of international consumer marketing 24 (2012) 1/2, pp. 24-42
Persistent link: https://www.econbiz.de/10009545355