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The genesis effect : digital goods in the metaverse
Yang, Haiyang - In: Journal of consumer research : JCR ; an … 51 (2024) 1, pp. 129-139
Persistent link: https://www.econbiz.de/10014634439
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The hot-cold decision triangle : a framework for healthier choices
Yang, Haiyang; Carmon, Ziv; Kahn, Barbara E.; Malani, Anup - 2012
Persistent link: https://www.econbiz.de/10009622421
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The hot-cold decision triangle : a framework for healthier choices
Yang, Haiyang; Carmon, Ziv; Kahn, Barbara E.; Malani, Anup - In: Marketing letters : a journal of research in marketing 23 (2012) 2, pp. 457-472
Persistent link: https://www.econbiz.de/10009565406
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Unconscious creativity : when can unconscious thought outperform conscious thought?
Yang, Haiyang; Chattopadhyay, Amitava; Zhang, Kuangjie; … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 4, pp. 573-581
Persistent link: https://www.econbiz.de/10009682403
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How resource scarcity influences the preference for counterhedonic consumption
Yang, Haiyang; Zhang, Kuangjie - In: Journal of consumer research : JCR ; an … 48 (2022) 5, pp. 904-919
Persistent link: https://www.econbiz.de/10012877884
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Preference for practical versus theoretical knowledge : conceptualization and consumer behavior predictions
Yang, Haiyang; Carmon, Ziv; Simonson, Itamar - In: Continuing to broaden the marketing concept : making …, (pp. 171-192). 2020
Persistent link: https://www.econbiz.de/10012321158
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What do Chinese entrepreneurs think about entrepreneurship : a case study of popular essays on Zhisland
Zhang, Zhenping; Yang, Haiyang; Qi, Jiayin - In: Journal of open innovation : technology, market, and … 6 (2020) 3/86, pp. 1-11
Entrepreneurship is becoming increasingly essential in this current era of the knowledge economy. It contributes to the innovation of products and services as well as improved processes. In the long-run, it can also improve the sustainability of the economy by depicting better efficiency and...
Persistent link: https://www.econbiz.de/10012296928
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How to design logos to increase brand equity
Stamatogiannakis, Antonios; Luffarelli, Jonathan; Yang, … - In: The psychology of design : creating consumer appeal ; …, (pp. 121-132). 2016
Persistent link: https://www.econbiz.de/10011593193
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How counterfeits infect genuine products : the role of moral disgust
Amar, Moty; Ariely, Dan; Carmon, Ziv; Yang, Haiyang - In: Journal of consumer psychology : JCP : the official … 28 (2018) 2, pp. 329-343
Persistent link: https://www.econbiz.de/10011858710
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The visual asymmetry effect : an interplay of logo design and brand personality on brand equity
Luffarelli, Jonathan; Stamatogiannakis, Antonios; Yang, … - In: Journal of marketing research 56 (2019) 1, pp. 89-103
Persistent link: https://www.econbiz.de/10012177241