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The influence of value perceptions on luxury purchase intentions in developed and emerging markets

Shukla, Paurav - In: International Marketing Review 29 (2012) 6, pp. 574-596

Purpose – Despite the growing debate about differences in consumer attitudes and behavior in emerging and developed markets, there is little research on the differences in consumer value perceptions and their influence on purchase intentions. Focusing on the theory of impression management,...

Persistent link: https://www.econbiz.de/10014827565

How national cultural values affect pro‐environmental consumer behavior

Soyez, Katja - In: International Marketing Review 29 (2012) 6, pp. 623-646

Purpose – The purpose of this paper is to link national cultural values to personal pro‐environmental value orientations, in order to investigate why the salience of pro‐environmental value orientations differs cross‐culturally. A value‐based model is proposed and tested in a...

Persistent link: https://www.econbiz.de/10014827567

The influence of face and group orientation on the perception of luxury goods

Le Monkhouse, Lien; Barnes, Bradley R.; Stephan, Ute - In: International Marketing Review 29 (2012) 6, pp. 647-672

suitable brand positioning, products, services, communications and pricing strategies. Originality/value – This study …

Persistent link: https://www.econbiz.de/10014827568

On the misuse and misinterpretation of dimensions of national culture

de Mooij, Marieke - In: International Marketing Review 30 (2013) 3, pp. 253-261

analyzing cross-cultural variables in consumer behavior, marketing and advertising without understanding the basic differences …

Persistent link: https://www.econbiz.de/10014827581

National Stereotypes and Product Evaluations in a Socialist Country

Papadopoulos, Nicolas; Heslop, Louise A.; Beracs, Jozsef - In: International Marketing Review 7 (1990) 1

This article reports on a study of Hungarian consumer attitudes towards foreign and domestic products and their origin countries. Factor analysis of the findings indicates some consistency in the way consumers structure their assessment of foreign origins. The structure differs somewhat when...

Persistent link: https://www.econbiz.de/10014827597

A Cross‐national Examination of Innovation Resistance

Tansuhaj, Patriya; Gentry, James W.; John, Joby; Lee … - In: International Marketing Review 8 (1991) 3

Do consumers in countries that differ widely in cultural values and in economic development also differ in their resistance to innovations? And, if so, why? Addressing these questions will help international marketing managers formulate an appropriate strategy for a successful product...

Persistent link: https://www.econbiz.de/10014827602

The Relative Importance of Products′ Environmental Attributes: A Cross‐cultural Comparison

Sriram, Ven; Forman, Andrew M. - In: International Marketing Review 10 (1993) 3

As anecdotal evidence mounts that concerns over the environmental friendliness of products are heightening worldwide, there is a need to assess the importance of a product′s environmental attributes relative to its other attributes in consumers′ product choice decisions. Assesses and...

Persistent link: https://www.econbiz.de/10014827650

Brand Name and Country of Origin Effects in the Emerging Market Economies of Russia, Poland and Hungary

Ettenson, Richard - In: International Marketing Review 10 (1993) 5

the separate and joint roles played by brand name and country of origin in the decision processes of former Socialist …. Contrary to expectations, brand name was less important than other attributes in the decision making of all three groups. Each … group also showed minimal concern with the interaction between brand name and country of origin. Discusses implications for …

Persistent link: https://www.econbiz.de/10014827656

Comment: The Evolution of Distribution Systems

Savitt, Ronald - In: International Marketing Review 11 (1994) 2, pp. 47-51

Offers a commentary on Mueller and Baron′s Case Note, which had sought to understand changes in distribution systems taking place in Central and Eastern Europe, and particularly in Hungary. Savitt criticizes the authors for disregarding the considerable research into change in distribution...

Persistent link: https://www.econbiz.de/10014827672

Ethnocentric Tendencies, Marketing Strategy and Import Purchase Behaviour

Herche, Joel - In: International Marketing Review 11 (1994) 3, pp. 4-16

Reports on an analysis of the relative importance of various marketing mix strategies and consumer ethnocentric tendencies in the decision to purchase imports undertaken via a nationwide mail survey of personal computer owners in the USA. The results indicate that ethnocentric tendencies are...

Persistent link: https://www.econbiz.de/10014827674