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Purpose of the article: To review recent research into the connection between brand archetypes and masculinity … archetypes in advertising and assess them from a consumer engagement perspective. The study focused primarily on two main … questions. The first was to find out which brand archetypes and masculinity archetypes are the most common in advertisements …
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The purpose of this research is to identify the role of brand salience and nostalgia in the revitalization of … traditional skincare products present in India. The study also examines the mediating role of advertising and celebrity … of traditional antiseptic creams were undertaken via convenience sampling across India. Brand salience and nostalgia …
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