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Huber, Frank; Vogel, Johannes; Meyer, Frederik; Becker, … - 2008

Persistent link: https://www.econbiz.de/10003666452

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Clayton, Michael; Heo, Jun - In: The journal of product & brand management 20 (2011) 4, pp. 309-315

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Exploring the impact of consumer generated advertising (CGA) on consumer brand responses

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Narrative-transportation storylines in luxury brand advertising : motivating consumer engagement

Kim, Jae-Eun; Lloyd, Stephen; Cervellon, Marie-Cécile - In: Journal of business research : JBR 69 (2016) 1, pp. 304-313

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Advertising effectiveness on brand judgment and consumer preference in purchasing decision in Pakistan

Latif, Abdul; Seyd, Anwar Ali Shah G.; Halepoto, Ali Hassan - 2012

The research investigates the advertising effectiveness on brand judgment and consumer preferences in Pakistan … integrated tradition of understanding gender. The results show that advertising has positive impact on brand judgment … of the literature to support the propositions: advertising effectiveness; brand judgment; and consumer preferences. The …

Persistent link: https://www.econbiz.de/10009712729

Consumer response to point of purchase advertising for local brands

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