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SNS users' para-social relationships with celebrities : social media effects on purchase intentions
Kim, Hyojin; Ko, Eunju; Kim, Juran - In: Journal of global scholars of marketing science : … 25 (2015) 3, pp. 279-294
Persistent link: https://www.econbiz.de/10011407175
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What creates trust and who gets loyalty in social commerce?
Yeon, Jewoo; Park, Inyoung; Lee, Daeho - In: Journal of retailing and consumer services 50 (2019), pp. 138-144
Persistent link: https://www.econbiz.de/10012114147
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Privacy paradox for location tracking in mobile social networking apps : the perspectives of behavioral reasoning and regulatory focus
Ying, Shiyi; Huang, Youlin; Qian, Lixian; Song, Jinzhu - In: Technological forecasting & social change : an … 190 (2023), pp. 1-18
Persistent link: https://www.econbiz.de/10014441451
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Antecedents and Consequence of the Social Network Service-Based Word-of-Mouth : With Focus on Chinese Consumers’ Experiences of the Korea Wave
Yoon, Sung-Joon - 2017
(including cultural, communication, and purchase decision aspects) the key factors behind Korea Wave's success. This study seeks …
Persistent link: https://www.econbiz.de/10012958790
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Factors affecting attitudes and behavioural intention towards social networking advertising : a case of Facebook users in South Korea
Jung, Jaemin; Shim, Sung Wook; Jin, Hyun Seung; Khang, … - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 248-265
Persistent link: https://www.econbiz.de/10011581152
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Antecedents and consequence of the social network service-based word-of-mouth : with focus on Chinese consumers' experiences of the Korea wave
Yoon, Sungjoon; Park, Yoon-Joo - In: Journal of international trade & commerce 12 (2016) 6, pp. 115-137
Persistent link: https://www.econbiz.de/10011796888
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Word of mouth versus word of mouse : speaking about a brand connects you to it more than writing does
Shen, Hao; Sengupta, Jaideep - In: Journal of consumer research : JCR ; an … 45 (2018) 3, pp. 595-614
Persistent link: https://www.econbiz.de/10011929689
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Contemporary communication model of consumer behaviour of Generation C
Vuković, Dijana; Kocijan, Samanta; Žunac, Ana Globočnik - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 9 (2023) 1, pp. 329-340
Fast network communication has been manifested in recent years as an indispensable result of constant network … connectivity, a common characteristic of Generation C. Through this network communication, which is particularly popular on social … consumerist, this kind of communication is very often based on buying and using certain products, which gives its participants the …
Persistent link: https://www.econbiz.de/10015052854
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Social dynamics oscillating between the real and virtual world : predicting consumer choices and company profitability from field experiments and computational simulation models
Hildebrand, Christian - 2012
Soziale Interaktionen haben einen wesentlichen Einfluss auf die von Konsumenten präferierten Marken, ihre Kaufentscheidungen, auf die empfundenen Emotionen während des Kaufprozesses sowie zukünftige Konsumabsichten. Gleichwohl beschränken sich diese Interaktionen nicht nur auf die reale...
Persistent link: https://www.econbiz.de/10009664307
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New influentials : an exploratory study on blogs
Zanette, Maria Caroline; Brito, Eliane Pereira Zamith; … - In: Journal of direct, data and digital marketing practice … 15 (2013) 1, pp. 36-46
Persistent link: https://www.econbiz.de/10010256414