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Review of interbrand choice strategy and bilateral market power

Bucklin, Louis P. - 2010

Persistent link: https://www.econbiz.de/10003888346

Using the "consumer choice" approach to antitrust law

Averitt, Neil W.; Lande, Robert H. - In: Antitrust law journal 74 (2007) 1, pp. 175-264

Persistent link: https://www.econbiz.de/10003829794

Transaction attributes and customer valuation

Braun, Michael; Schweidel, David A.; Stein, Eli - In: Journal of marketing research : JMR 52 (2015) 6, pp. 848-864

Persistent link: https://www.econbiz.de/10011421731

An integrated approach to customer value : a comprehensive-practical approach

Klanac, Nataša Golik - In: Journal of business market management : JBM 6 (2013) 1, pp. 22-37

The paper presents a comprehensive and practical approach to studying value from the customer point of view i.e. customer value (CV). It builds on three approaches to CV: the benefit-sacrifice, the means-end and the experiential. The developed integrated approach presents a more complete view on...

Persistent link: https://www.econbiz.de/10009761805

A model of market positioning based on value creation and service quality in the lodging industry : an empirical application of online customer reviews

Rodríguez-Díaz, Manuel; Espino Rodríguez, Tomás F.; … - In: Tourism economics : the business and finance of tourism … 21 (2015) 6, pp. 1273-1294

Persistent link: https://www.econbiz.de/10011443637

How customer expectations become adjusted after purchase

Lin, Chinho; Lekhawipat, Watcharee - In: International journal of electronic commerce : IJEC 20 (2015/2016) 4, pp. 443-469

Persistent link: https://www.econbiz.de/10011550928

The role of servicescape as a driver of customer value in experience-centric service organizations : the Dragon Football Stadium case

Fernandes, Teresa; Neves, Sara - In: Journal of strategic marketing 22 (2014) 6, pp. 548-560

Persistent link: https://www.econbiz.de/10010489663

Value-based promotion : a consumer retention tool in electronics goods market

Joy, Gemini V.; James, P. S.; Kumar, K. Senthil - In: International journal of value chain management : IJVCM 7 (2014) 2, pp. 124-133

Persistent link: https://www.econbiz.de/10010484383

A novel utility-based model for identifying the customer value in online shopping

Tabaei, Zahra; Fathian, Mohammad - In: International journal of electronic business 11 (2014) 2, pp. 119-152

Persistent link: https://www.econbiz.de/10010392064

Black Friday shopping behaviour among generation y consumers in Botswana : an application of the stimulus-organism-response theory

Jaiyeoba, Olumide Olasimbo; Svotwa, Tendai Douglas; … - In: African journal of business and economic research : AJBER 15 (2020) 4, pp. 45-69

Persistent link: https://www.econbiz.de/10012669741