Purpose: This study aims to investigate how mature born global firms create value for customers to achieve continued international growth. Design/methodology/approach: The study employs a case study approach to investigate the under-researched area of how mature born globals create value for...

Purpose ? The purpose of this research is to identify and analyse the common characteristics and behaviour of entrepreneurs that affect the establishment of Born Global firms. The differences between the Australian and Swedish contexts will be scrutinized. Design/methodology/approach ? This...

Purpose: This study aims to explore the entrepreneurial marketing (EM) behaviour of Swedish born globals entering the Chinese market through their international networks. Drawing from the network theory of small firm internationalisation, this study is positioned in the domain of EM, and thus...