Higgins, Lindsey M.; Llanos, Erica - In: Wine Economics and Policy 4 (2015) 1, pp. 3-11
US each year, red wine has become increasingly popular among health conscious consumers. Wine is often touted for its … potential health benefits, but to what extent is "health" a factor when consumers make their consumption decisions for alcoholic … health benefit knowledge plays in the willingness of consumers to purchase wine. The results suggest that consumers value the …
