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Priming effects on product judgments : a hemispheric interpretation
Meyers-Levy, Joan - In: Journal of consumer research : JCR ; an … 16 (1989) 1, pp. 76-86
Persistent link: https://www.econbiz.de/10001098511
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The influence of a brand name's association set size and world frequency on brand memory
Meyers-Levy, Joan - In: Journal of consumer research : JCR ; an … 16 (1989) 2, pp. 197-207
Persistent link: https://www.econbiz.de/10001099795
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Schema congruity as a basis for product evaluation
Meyers-Levy, Joan; Tybout, Alice M. - 1988
Persistent link: https://www.econbiz.de/10000754933
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Schema congruity as a basis for product evaluation
Meyers-Levy, Joan - In: Journal of consumer research : JCR ; an … 16 (1989) 1, pp. 39-54
Persistent link: https://www.econbiz.de/10001099350
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The influence of self-view on context effects : how display fixtures can affect product evaluations
Zhu, Rui Juliet; Meyers-Levy, Joan - In: Journal of marketing research : JMR 46 (2009) 1, pp. 37-45
Persistent link: https://www.econbiz.de/10003810242
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Context effects from bodily sensations : examining bodily sensations induced by flooring and the moderating role of product viewing distance
Meyers-Levy, Joan; Zhu, Rui Juliet; Jiang, Lan - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10003982902
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The sounds of the marketplace : the role of audition in marketing
Meyers-Levy, Joan; Bublitz, Melissa G.; Peracchio, Laura A. - In: Sensory marketing : research on the sensuality of products, (pp. 137-156). 2010
Persistent link: https://www.econbiz.de/10003933252
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Emotional persuasion : when the valence versus resource demands of emotions influence consumers' attitudes
Lau-Gesk, Loraine; Meyers-Levy, Joan - In: Journal of consumer research : JCR ; an … 36 (2009/10) 4, pp. 585-599
Persistent link: https://www.econbiz.de/10003919307
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Perhaps the store made you purchase it : toward an understanding of structural aspects of indoor shopping environments
Meyers-Levy, Joan; Zhu, Rui Juliet - In: Visual marketing : from attention to action ; …, (pp. 193-223). 2008
Persistent link: https://www.econbiz.de/10009260339
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When does a higher construal level increase or decrease indulgence? : resolving the myopia versus hyperopia puzzle
Mehta, Ravi R.; Zhu, Rui Juliet; Meyers-Levy, Joan - In: Journal of consumer research : JCR ; an … 41 (2014/15) 2, pp. 475-488
Persistent link: https://www.econbiz.de/10010401121