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Kompass der Wirtschaftskommunikation : Themeninteressen der Bürger - Bewertungen der publizistischen Leistungen von Politik, Unternehmen und Journalismus
Mast, Claudia; Spachmann, Klaus; Georg, Katherina - 2017
Persistent link: https://www.econbiz.de/10011641119
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Gaining legitimacy by being different : optimal distinctiveness in crowdfunding platforms
Taeuscher, Karl; Bouncken, Ricarda B.; Pesch, Robin - In: Academy of Management journal : AMJ 64 (2021) 1, pp. 149-179
Persistent link: https://www.econbiz.de/10012508615
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A donation-with-purchase at a restaurant : perceived authenticity in a cause-related marketing
Piao, Zhenxian Zoey; Kang, Gi Won; Kim, Sungeun; Bai, Billy - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 4, pp. 622-638
Persistent link: https://www.econbiz.de/10014633666
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Explaining purchase intent via expressed reasons to follow an influencer, perceived homophily, and perceived authenticity
Shoenberger, Heather; Kim, Eunjin - In: International journal of advertising : the review of … 42 (2023) 2, pp. 368-383
Persistent link: https://www.econbiz.de/10014234104
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Keeping It Real : How Perceived Brand Authenticity Affects Product Perceptions
Cinelli, Melissa; LeBoeuf, Robyn A. - 2019
This paper examines the effects of firm motivation (an intrinsic or extrinsic interest in their product) on perceptions of brand authenticity and anticipated product quality. Specifically, studies 1 and 2 show that an intrinsic motivation increases authenticity perceptions which, in turn,...
Persistent link: https://www.econbiz.de/10014105792
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When can display of authenticity at work facilitate coworker interactions? : the moderating effect of perception of organizational politics
Tang, Yipeng; Xu, Erica; Huang, Xu; Pu, Xiaoping - In: Human relations : towards the integration of the social … 76 (2023) 1, pp. 27-52
Persistent link: https://www.econbiz.de/10013471880
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How consumers perceive authenticity in restaurants : a study of online reviews
Le, Truc H.; Arcodia, Charles; Novais, Margarida Abreu; … - In: International journal of hospitality management 100 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013266161
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Femvertising or femwashing? : women's perceptions of authenticity
Hainneville, Valentine; Guèvremont, Amélie; Robinot, … - In: Journal of consumer behaviour 22 (2023) 4, pp. 933-941
Persistent link: https://www.econbiz.de/10014326277
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Source credibility and emotions generated by robot and human influencers : the perception of luxury brand representatives
Baudier, Patricia; Boissieu, Élodie de; Duchemin, … - In: Technological forecasting & social change : an … 187 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014329732
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Corporate Social Responsibility : Determinanten der Wahrnehmung, Wirkungsprozesse und Konsequenzen
Hai Van Duong Dinh - 2011
(Corporate Social Responsibility: CSR). Über die Determinanten der Wahrnehmung sowie der Wirkungsprozesse und Konsequenzen eines …
Persistent link: https://www.econbiz.de/10014425082