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Introduction to the special section on stakeholder marketing
Bhattacharya, C. B. - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10009517939
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Small actions, big difference : leveraging corporate sustainability to drive business and societal value
Bhattacharya, C. B. - 2020
Persistent link: https://www.econbiz.de/10012016029
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The debate over doing good : corporate social perfomance and firm-idiosyncratic risk
Luo, Xueming; Bhattacharya, C. B. - In: MSI reports : working paper series (2008) 3, pp. 3-22
Persistent link: https://www.econbiz.de/10003793927
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The debate over doing good : corporate social performance, strategic marketing levers, and firm-idiosyncratic risk
Luo, Xueming; Bhattacharya, C. B. - In: Journal of marketing 73 (2009) 6, pp. 198-213
Persistent link: https://www.econbiz.de/10003901183
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Marketing's consequences : stakeholder marketing and supply chain corporate social responsibility issues
Smith, N. Craig; Palazzo, Guido; Bhattacharya, C. B. - In: Business ethics quarterly : the journal of the Society … 20 (2010) 4, pp. 617-641
Persistent link: https://www.econbiz.de/10008736621
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Marketing and society : preface to special section on volunteerism, price assurances, and direct-to-consumer advertising
Iyer, Easwar S.; Bhattacharya, C. B. - In: Journal of business research : JBR 64 (2011) 1, pp. 59-60
Persistent link: https://www.econbiz.de/10008806339
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Marketing’s consequences : stakeholder marketing and supply chain CSR issues
Smith, N. Craig; Palazzo, Guido; Bhattacharya, C. B. - 2010
Persistent link: https://www.econbiz.de/10008807568
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Who can act on sustainability issues? : corporate capital and the configuration of organizational fields
Howard-Grenville, Jennifer A.; Hoffman, Andrew J.; … - In: Organizations and the sustainability mosaic : crafting …, (pp. 193-215). 2007
Persistent link: https://www.econbiz.de/10003691470
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Upstream, downstream : toward a new morality of marketing in global supply chains
Smith, N. Craig; Palazzo, Guido; Bhattacharya, C. B. - In: Handbook on ethics and marketing, (pp. 220-237). 2015
Persistent link: https://www.econbiz.de/10011302055
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Corporate social responsibility, customer orientation, and the job performance of frontline employees
Korschun, Daniel; Bhattacharya, C. B.; Swain, Scott D. - In: Journal of marketing 78 (2014) 3, pp. 20-37
Persistent link: https://www.econbiz.de/10010360452