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Perspectives on the potential for social media to improve communication in small business-bank relationships
Durkin, Mark; McGowan, Pauric; Murray, Lisa - In: The international journal of entrepreneurship and innovation 15 (2014) 4, pp. 251-264
Persistent link: https://www.econbiz.de/10010469237
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Co-destruction of value in context : cases from retail banking
Worthington, Steve; Durkin, Mark - In: The marketing review 12 (2012) 3, pp. 291-307
Persistent link: https://www.econbiz.de/10009712777
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Co-destruction of value in context : cases from retail banking
Worthington, Steve; Durkin, Mark - In: The marketing review 12 (2012) 3, pp. 291-307
Persistent link: https://www.econbiz.de/10010096288
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Understanding registration influences for electronic banking
Durkin, Mark - In: The international review of retail, distribution and … 17 (2007) 3, pp. 219-231
Persistent link: https://www.econbiz.de/10003503862
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Tweet me cruel : perspectives on battling digital marketing myopia
Durkin, Mark - In: The marketing review 13 (2013) 1, pp. 51-63
Persistent link: https://www.econbiz.de/10010247026
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From digital myopia to hyperopia
Durkin, Mark - In: Journal of customer behaviour 23 (2024) 1, pp. 21-26
Persistent link: https://www.econbiz.de/10015056249
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From quality management to socially responsible organisations: the case for CSR
Hazlett, Shirley-Ann; Mcadam, Rodney; Murray, Lisa - In: International journal of quality & reliability management 24 (2007) 7, pp. 669-682
Persistent link: https://www.econbiz.de/10007760053