Similar Search Results

Enhancing youth's attitudes towards microcredit in the bottom of the pyramid markets

Jebarajakirthy, Charles; Lobo, Antonio; Hewege, Chandana - In: International journal of consumer studies 39 (2015) 2, pp. 180-192

Persistent link: https://www.econbiz.de/10011299545

Segmenting female consumers : high-involvement personal services

Milfelner, Borut; Vidergar Kikel, Tanja; Mumel, Damijan; … - In: International journal of retail & distribution management 45 (2017) 5, pp. 485-497

Persistent link: https://www.econbiz.de/10011706968

Marketing microcredit to bottom of the pyramid market: Investigating determinants and the role of self-identity : the case of youth in post-war context

Jebarajakirthy, Charles; Thaichon, Paramaporn - In: The international journal of bank marketing : IJBM 34 (2016) 2, pp. 191-215

Persistent link: https://www.econbiz.de/10011486761

Investigating determinants of youth's intentions of seeking microcredit in the post-conflict era

Jebarajakirthy, Charles; Lobo, Antonio C.; Hewege, Chandana - In: Asia Pacific journal of marketing and logistics 26 (2014) 6, pp. 579-601

Persistent link: https://www.econbiz.de/10010495838

Consumer flexibility, data quality and targeted pricing

Sapi, Geza; Suleymanova, Irina - 2013

We investigate how firms' incentives to acquire customer data for targeted offers depend on its quality. A two-dimensional Hotelling model is proposed where consumers are heterogeneous both with respect to their locations and transportation cost parameters (flexibility). Firms have perfect data...