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Mind the gap : national brands' sensitivity to price and line-length differentials at hard discounters versus conventional retailers
Plas, Joep van der; Dekimpe, Marnik G.; Geyskens, Inge - In: Journal of retailing 100 (2024) 2, pp. 199-216
Persistent link: https://www.econbiz.de/10015065154
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The faster, the better? : the impact of short delivery times on product returns in online retailing
Masuch, Simon; Landwehr, Jan Rüdiger; Flath, Christoph; … - In: Journal of retailing 100 (2024) 3, pp. 475-485
Persistent link: https://www.econbiz.de/10015065367
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Effectiveness of social media influencers and their impact on customers' attitudes and buying intention
Hadeel Elmousa; Yee, Wong Foong; Hwa, Jacky Cheah Jun - In: International journal of internet marketing and … 20 (2024) 1, pp. 26-49
Persistent link: https://www.econbiz.de/10015065490
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Players' attitudes towards advertising in mobile games
Christino, Juliana Maria Magalhães; Cardozo, Erico … - In: International journal of internet marketing and … 20 (2024) 3/4, pp. 339-363
Persistent link: https://www.econbiz.de/10015065561
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Impacts of COVID-19-era economic policies on consumer debt in the United Kingdom
Zhong, Mingli; Braga, Breno; McKernan, Signe-Mary; … - In: Journal of economics and business 129 (2024), pp. 1-20
Persistent link: https://www.econbiz.de/10015066046
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Methodological challenges in the empirical application of semiotically informed multimodality theory to branding research
Bateman, John A. - In: Advances in brand semiotics & discourse analysis, (pp. 1-32). 2023
Persistent link: https://www.econbiz.de/10015066335
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Narrativity approaches to branding
Ruiz Collantes, Xavier; Oliva, Mercè - In: Advances in brand semiotics & discourse analysis, (pp. 49-90). 2023
Persistent link: https://www.econbiz.de/10015066349
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Socially responsible or financially exploitative? : sports fans' views of the response by sportswear brands to athlete activism in the USA
Cleland, Jamie; Cashmore, Ernest; Dixon, Kevin; … - In: International journal of sport management and marketing … 24 (2024) 1, pp. 23-39
Persistent link: https://www.econbiz.de/10015066412
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Neuromarketing: decoding the role of emotions and senses and consumer behavior
Cordeiro, Rodolfo; Reis, Ana; Ferreira, Bruno Morgado; … - In: Cognitive behavioral neuroscience in organizational settings, (pp. 83-100). 2024
Persistent link: https://www.econbiz.de/10015066440
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Collective sustainable consumption : the case of Poland
Horodecka, Anna (ed.); Szypulewska-Porczyńska, Alina D. (ed.) - 2024
"In the face of climate change and resulting environmental and social crises, sustainable consumption has become a widely discussed issue and a key plank of the UN's Sustainable Development Goals. The majority of the sustainable consumption research uses the SDG framework, but this only serves...
Persistent link: https://www.econbiz.de/10015068611