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The Role of Strategic Pricing by Retailers in the Success of Store Brands

Sudhir, K.; Meza, Sergio - 2004

A number of papers have evaluated demand and cost based explanations for the rapid growth and success of store brands. However there has been little empirical investigation of the strategic role of the retailer in facilitating the success of store brands. In this paper, we examine the pricing...

Persistent link: https://www.econbiz.de/10014029166

Trust transfer, price fairness and brand loyalty : the moderating influence of private label product type

Konuk, Faruk Anıl - In: International journal of retail and distribution management 50 (2022) 5, pp. 658-674

Persistent link: https://www.econbiz.de/10013398094

The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing

Steinmann, Sascha; Fonferek, Katharina-Maria; … - In: Advances in National Brand and Private Label Marketing …, (pp. 143-149). 2018

Persistent link: https://www.econbiz.de/10013277500

Cross-category effects and private labels

Richards, Timothy J.; Yonezawa, Koichi; Winter, Sophie - In: European review of agricultural economics : ERAE 42 (2015) 2, pp. 187-216

Persistent link: https://www.econbiz.de/10011279783

Do store brands aid store loyalty?

Seenivasan, Satheesh; Sudhir, K.; Talukdar, Debabrata - In: Management science : journal of the Institute for … 62 (2016) 3, pp. 802-816

Persistent link: https://www.econbiz.de/10011453561

The future of private labels : towards a smart private label strategy

Gielens, Katrijn; Ma, Yu; Namin, Aidin; Sethuraman, Raj; … - In: Journal of retailing 97 (2021) 1, pp. 99-115

Persistent link: https://www.econbiz.de/10012514577

Emerging third generation private label brands : retailers' and consumers' perspectives towards leading Indian retail chains

Ajay Singh; Singhal, Rakesh Kumar - In: International journal of business and emerging markets … 12 (2020) 2, pp. 179-203

Persistent link: https://www.econbiz.de/10012250425

Couponing strategies in competition between a national brand and a private label product

Bauner, Christoph; Jaenicke, Edward; Wang, Emily; Wu, … - In: Journal of retailing 95 (2019) 1, pp. 57-66

Persistent link: https://www.econbiz.de/10012102919

Growth factors of store brands in different store formats in Italy

Cristini, Guido; Laurini, Fabrizio - In: The international review of retail, distribution and … 27 (2017) 2, pp. 109-125

Persistent link: https://www.econbiz.de/10011704054

Store brand quality and retailer's product line design

Chung, Hwan; Lee, Eunkyu - In: Journal of retailing 93 (2017) 4, pp. 527-540

Persistent link: https://www.econbiz.de/10011790717

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