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Customer engagement behaviour in online social networks : the Facebook perspective
Bitter, Sofie; Grabner-Kräuter, Sonja; Breitenecker, … - In: International journal of networking and virtual … 14 (2014) 1/2, pp. 197-220
Persistent link: https://www.econbiz.de/10011282837
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The role of social motivations, ability, and opportunity in online know-how exchanges : evidence from the airline services industry
Bigné Alcañiz, J. Enrique; Ruiz Mafe, Carla; Andreu, Luisa - In: Service business 9 (2015) 2, pp. 209-232
Persistent link: https://www.econbiz.de/10011296061
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The impact of regulatory focus on adolescents' evaluation of targeted advertising on social networking sites
Zarouali, Brahim; Poels, Karolien; Walrave, Michel; … - In: International journal of advertising : the review of … 38 (2019) 2, pp. 316-335
Persistent link: https://www.econbiz.de/10012200249
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Social networking sites' advertising effectiveness : a systematic insight into literature
Sinha, Neena; Singh, Pratibha - In: International journal of Indian culture and business … 20 (2020) 1, pp. 37-59
Persistent link: https://www.econbiz.de/10012205789
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Influence of momentum effect on brand advocacy and brand loyalty in social networking sites
Sharma, Rahul; Verma, Rajesh - In: International journal of business and globalisation : IJBG 24 (2020) 2, pp. 201-211
Persistent link: https://www.econbiz.de/10012168690
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A study of networking and information exchange factors influencing user participation in niche social networking sites
Osorio, Carlos Andres; Papagiannidis, Savvas - In: International journal of e-business research : an … 15 (2019) 2, pp. 1-21
Persistent link: https://www.econbiz.de/10012007787
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Antecedents of acceptance of social networking sites in retail franchise and restaurant businesses
Lee, Jung Wan; Kwag, Michael; Potluri, Rajasekhara Mouly - In: Journal of Asian finance, economics and business : JAFEB 2 (2015) 1, pp. 29-36
Persistent link: https://www.econbiz.de/10011688362
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Time orientation and engagement with social networking sites : a cross-cultural study in Austria, China and Uruguay
Makri, Katerina; Schlegelmilch, Bodo B. - In: Journal of business research : JBR 80 (2017), pp. 155-163
Persistent link: https://www.econbiz.de/10011771478
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Impact of social relationships on electronic word of mouth in social networking sites : a study of Indian social network users
Sahrma, Smita; Rehman, Asad - In: International journal of electronic marketing and … 8 (2017) 2, pp. 93-115
Persistent link: https://www.econbiz.de/10011796485
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Privacy concerns on social networking sites : a longitudinal study
Kelly, Louise; Kerr, Gayle; Drennan, Judy - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1465-1489
Persistent link: https://www.econbiz.de/10011854283