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Advertising or brokerage model for social platforms with a commerce feature
Nan, Guofang; Chu, Chenyu; Li, Zhiyong; Li, Minqiang - In: Journal of electronic commerce research : JECR 22 (2021) 2, pp. 155-177
Persistent link: https://www.econbiz.de/10012816120
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The effect of advertising on sales and brand equity in small sport businesses
Hayduk, Ted, III; Walker, Matthew - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 3, pp. 178-192
Persistent link: https://www.econbiz.de/10012667320
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Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey; Hill, Shawndra - In: Marketing science : the marketing journal of the … 40 (2021) 5, pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
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And now a word from our sponsor : do consumers perceive advertising on traditional television and online streaming video differently?
Logan, Kelty - In: Journal of marketing communications 19 (2013) 4, pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
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Effects of age and time of day on Internet advertising outcomes
Goodrich, Kendall - In: Journal of marketing communications 19 (2013) 4, pp. 229-244
Persistent link: https://www.econbiz.de/10010187617
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Competitive target advertising and consumer data sharing
Zhao, Xia; Xue, Ling - In: Journal of management information systems : JMIS 29 (2012/13) 3, pp. 189-222
Persistent link: https://www.econbiz.de/10009740981
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The impact of the internet on the French printed media : is a cover price increase a good strategy to improve profitability?
Borsenberger, Claire; Muller-Vibes, Catherine - In: Revue d'économie politique 129 (2019) 6, pp. 937-965
Persistent link: https://www.econbiz.de/10012383831
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Passing the Bechdel Test and the influence of Internet and social media advertising on seeing a new movie release
Fogel, Joshua; Criscione, Kara - In: The psychologist-manager journal : official journal of … 22 (2020) 3, pp. 67-77
Persistent link: https://www.econbiz.de/10012304000
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Hard and soft floors in real-time advertising auctions for online advertisements : impact on publishers' profit
Försch, Steffen; Heise, Marc; Skiera, Bernd - In: Improving decision making in real-time bidding, (pp. 14-50). 2018
Persistent link: https://www.econbiz.de/10012267655
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The effect of weather on users' online behavior
Försch, Steffen; Skiera, Bernd - In: Improving decision making in real-time bidding, (pp. 85-116). 2018
Persistent link: https://www.econbiz.de/10012267674