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Corporate communication and corporate marketing : their nature, histories, differences and similarities
Illia, Laura; Balmer, John M. T. - In: Corporate communications : an international journal 17 (2012) 4, pp. 415-433
Persistent link: https://www.econbiz.de/10009671833
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Corporate communication and corporate marketing
Balmer, John M. T. (contributor) - 2012
Persistent link: https://www.econbiz.de/10009671839
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Reputation orientation : improving marketing performance through corporate reputation building
Goldring, Deborah - In: Marketing intelligence & planning 33 (2015) 5, pp. 784-803
Persistent link: https://www.econbiz.de/10011447612
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Perspektiven der internationalen Kommunikationspolitik : von der Standardisierung zur Integration
Schwarz-Musch, Alexander - 2003 - 1. Aufl
Persistent link: https://www.econbiz.de/10001741346
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Integrierte Marketing-Kommunikation von Konzernen. Mit einem Geleitw. von Arnold Hermanns
Robers, Diane - 1999
Persistent link: https://www.econbiz.de/10001380565
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Corporate citizenship : challenging the corporate centricity in corporate marketing
Andersen, Sophie Esmann; Johansen, Trine Susanne - In: Journal of business research : JBR 131 (2021), pp. 686-699
Persistent link: https://www.econbiz.de/10012545106
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Corporate communications : convention, complexity, and critique
Christensen, Lars Thøger - 2008 - Online-Ausg.
The field of corporate communications describes the practices organizations use to communicate as coherent corporate 'bodies'. Drawing on the metaphor of the body and on a variety of theories and disciplines, this text challenges the idealized notion that organizations can and should communicate...
Persistent link: https://www.econbiz.de/10013207799
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Quo vadis corporate marketing?
Podnar, Klement; Balmer, John M.T. - In: Journal of business research : JBR 134 (2021), pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
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Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.; Podnar, Klement - In: Journal of business research : JBR 134 (2021), pp. 729-737
Persistent link: https://www.econbiz.de/10012643961