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Evaluation of B2B pharmaceutic...
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Diffusion von Informationstechnik
Kuhlmann, Christian
-
1997
Persistent link: https://www.econbiz.de/10000956496
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42
Internetbasiertes Conjoint Measurement zur Analyse der Leistungsanforderungen bei innovativen Investitionsgütern
Pörner, Ronald
;
Sontag, Bernd
- In:
Beiträge zum Innovationsmarketing
,
(pp. 36-76)
.
2007
Persistent link: https://www.econbiz.de/10003499972
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43
The role of channel orientation in B2B technology adoption
Asare, Anthony K.
;
Alejandro, Thomas G. Brashear
; …
- In:
The journal of business & industrial marketing
26
(
2011
)
3
,
pp. 193-201
Persistent link: https://www.econbiz.de/10009010143
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44
The fragmented market : services in the digital age
Buch, Rolf
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 201-216)
.
2014
Persistent link: https://www.econbiz.de/10010341225
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45
Computergestützter Vertrieb von Investitionsgütern : Analyse, Gestaltungsempfehlungen, Perspektiven
Flory, Markus
-
1995
Persistent link: https://www.econbiz.de/10000918960
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46
B2B-Neugeschäft durch Marketing Automation
Foell, Thomas
- In:
Marketing und Sales Automation : Grundlagen - Tools - …
,
(pp. 209-222)
.
2017
Persistent link: https://www.econbiz.de/10011668905
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47
Account-based Marketing mit Marketing-Automation-Systemen
Baketarić, Bruno
- In:
Marketing und Sales Automation : Grundlagen - Tools - …
,
(pp. 365-376)
.
2017
Persistent link: https://www.econbiz.de/10011670305
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48
Informationsmodellierung im Investitionsgütermarketing
Spang, Stefan
-
1993
Persistent link: https://www.econbiz.de/10014004843
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49
How the introduction of digital sales channels affects salespeople in business-to-business contexts : a qualitative inquiry
Bongers, Franziska M.
;
Schumann, Jan Hendrik
;
Schmitz, …
- In:
Journal of personal selling & sales management : JPSSM
41
(
2021
)
2
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pp. 150-166
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Engaging business customers through online experiences in different cultures
Weiger, Welf Hermann
- In:
Journal of international marketing
31
(
2023
)
3
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pp. 59-79
Persistent link: https://www.econbiz.de/10014368373
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